4 Ways to Prepare for the Holiday Shopping Season

Facebook Business

September 25, 2018

It may have just turned fall, but the holiday shopping season will be here before you know it, and it may start earlier than you expect. According to a recent comScore article, people are shifting their spending to even earlier in the holiday season, which means it’s important for businesses to start planning and executing their holiday marketing strategies now in order to reach early-bird shoppers. “It’s Official: Retail Spending Is Shifting Earlier in the Holiday Season,” comScore, August 2018 Here are four ways to set your business up for success this holiday season.

1. Learn how to master Instagram Stories

Stories are where your customers share and discover things they love, so it’s important to understand how your business can use this format effectively. That’s why we created Story School, an interactive session taught by Facebook’s Creative Shop, to help you master creative basics and practice advanced stories techniques. Watch this recent session of Story School and follow along to learn how to connect with customers using stories.

2. Build your customer lists

In order to reach interested customers during the peak holiday shopping season, it’s important to start building your audiences now. With contact forms, people can easily request a sample from your business or sign up for a deal. You can also use these lists, either by downloading them or integrating them automatically into your CRM, to build custom audiences to help you reach higher-intent customers with campaigns during the holiday shopping season.

3. Leverage Facebook Marketing Partners

Looking to take your campaigns to the next level this holiday season? Facebook Marketing Partners can help you do just that. We have partners that specialize in all the areas marketers may need support in from managing holiday campaigns at scale, to developing mobile-first creative that captures attention or integrating offline conversions so you can drive sales both online and in store. Team up with a partner that best suits your business needs and see the impact it can have on your holiday campaign results.

4. Unlock valuable customer insights using signals

We designed signals to help you understand how people interact with your business across channels. With the Facebook pixel, you can use signals to better understand your audience, their online behaviors and preferences. You can also use offline conversions to understand offline events such as in-store purchases and over-the-phone bookings. You can then use those insights to build custom audiences based on shopper signals and create more effective ad campaigns. Set up the Facebook Pixel and offline conversions today so you can use signals to reach the right people with the most relevant creative and messaging to optimize your ad spend during the holiday shopping season.

Get more insights and tips to build a successful holiday strategy.

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