Wondering how to best reach new prospects with your ads? Take a look at these five valuable Facebook audiences in Ads Manager...: 💡 A Lookalike Audience Based on Existing Customers 💡 A Facebook Lookalike Audience Based on Website Visitors 💡 Set Up a Facebook Custom Audience of Video engagers 💡 Custom Audience of Website Visitors Who Didn’t Convert 💡 Custom Audience of Existing Customers And of course, you can chose to explore the different buckets available under each of the audiences highlighted above as desired.