12 Facebook Analytics Tools Marketers Swear By [2024]

Facebook analytics tools are like a Magic 8 Ball — they give you instant answers on what your business should be doing on the world’s most popular social media platform.

Numbers don’t lie, after all. Your Facebook metrics reveal fascinating facts about your audience’s preferences and behaviors. By analyzing data about your content performance, you’re getting valuable quantitative feedback to help build a winning Facebook marketing strategy.

Read on for a breakdown of the best Facebook analytics tools available in 2024.

What are Facebook analytics tools?

Facebook analytics tools are dashboards or programs that collect and report performance metrics from your Facebook accounts.

Those metrics can include things like views, likes, engagement, click-throughs, and comments. Basically, even if you’re spending all your Facebook time on creative projects, Facebook analytics tools will be hard at work in the background, keeping track of all the cold, hard numbers for you.

Facebook analytics will also reveal information about who is seeing your posts or following your account, with data on audience demographics. What time are your fans most active? Are they teenagers from Latvia or middle-American dads? Facebook analytics is on a constant reconnaissance mission to gather all this important intel.

Reviewing and analyzing your Facebook performance can help you understand what’s working well and what needs improvement. After all, what can’t be measured, can’t be managed.

12 Facebook analytics tools for 2024

We get it: there are so many Facebook analytics tools available it can feel a little overwhelming. Here’s a quick low-down of what you can find, starting with our personal fave, of course.

1. Hootsuite

Okay, okay, we know it’s a little cliche to recommend our very own analytics tool, but with so many super helpful features, it’s kind of impossible not to include it here.

Between the customizable reports (yep, you can automate ‘em!), benchmark tools, and robust audience analysis features, we gotta say: it’s pretty next level. Share insights with your team and impress your boss with friendly, clear report docs.

And because the Hootsuite dashboard is connected to all of your social accounts — Facebook, Instagram, X, TikTok, Pinterest, LinkedIn, Youtube, the whole gang — you can actually see all of your social analytics together in one place to catch overarching social trends impacting your brand and accounts. Not too shabby, right?

Key features:

General analytics: Track Facebook metrics like reach, engagement rate, impressions, likes, shares, plays, clicks, saves, comments, video views, new followers, total followers, profile visits, reactions, negative feedback rate, website clicks, average time watched, number of messages, daily engaged users and more.

Reporting: Set up custom boards that give you an overview of your most important metrics at a glance over a select period of time: and look up much more granular information, down to the performance of every individual Facebook post you published. Report templates are a quick way to get started.

Recommendations: Get personalized recommendations for your best times to post for each of your accounts based on goals like engagement, brand awareness, and more.

Industry and competitive benchmarks: Easily see how you compare to industry benchmarks and even specific competitors.

Best time to post heatmap: This unique visualization tool allows you to see at a glance when your Facebook fans were online during a selected date range. Add the Fans online metric to a report to view just how many fans or followers were online by day of the week and time of day.

Price: Try it for free for 30 days. Pricing starts at $99 per month.

2. Buffer

Buffer is another social media management tool that comes with analytics tools for Facebook and beyond. It connects with Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube, and Mastodon.

Source: Buffer

When it comes to analytics, Buffer is relatively light on features. It doesn’t offer analytics for all platforms and doesn’t come with social listening features, paid content tracking, or competitive benchmarking. However, Buffer’s user-friendly dashboard is simple and straightforward, making it great for social media managers who just want to get in, schedule, and get out.

Be sure to read our guide to Hootsuite vs. Buffer for more on how these platforms compare.

Key benefits: Simple solutions for basic Instagram performance tracking

Price: Buffer’s basic plan is free. More advanced plans range from $5 to $100/month.

3. Sprout Social

Sprout Social is another top contender in the battle of social media management tools, and it may be worth your consideration. Offering scheduling and analytics for all the major social media platforms, Sprout can help you plan and execute your Facebook — and wider social media — strategy.

Source: Sprout Social

Like Hootsuite, Sprout offers a full-featured analytics dashboard, which provides details on both your paid and organic posts and helps you decide when to publish content for the best results. You can also easily white-label and download reports from the Sprout dashboard.

Sprout is quite a bit more expensive than Hootsuite, but Hootsuite offers more features and integrations. Compare Hootsuite and Sprout to see which one works best for you.

Key benefits:

• In-depth reporting across social networks
• Best suited for larger organizations

Pricing: Plans range from $199 to $399 per seat/month.

4. Rival IQ

They say you shouldn’t compare yourself to others, but what if you ignored that advice? As you could probably guess from the name, Rival IQ is heavily focused on seeing just what your competition is up to. Along with reporting on the usual Facebook analytics metrics (engagement, demographics), you can use the Rival IQ dashboard to analyze how your nemesis brands are doing, too.

Key features:

• At-a-glance performance: Likes, comments, posts, reactions and demographic information in one place
• Competitive benchmarking: Comprehensive reporting on rival accounts so you can see how you stack up
• Facebook ad analytics tool: Track your campaigns and placement, and view demographic information
• Head-to-Head reports: Compare your Facebook Page to your competitors to see performance patterns and key trends

Price: You can try it free for 14 days, but then plans start from $239 per month.

5. Meta Business Suite

Facebook shut down its in-platform Facebook Analytics tool in 2021, replacing it with the Meta Business Suite. The Business Suite is a tool for managing ads, commerce and content publishing for both Facebook and Instagram. It also features a basic analytics tool for reviewing insights about your posts and Page.

Key features:

• Insights: Review your post performances
• Trends: Track key trends to see patterns for success
• Audience information: Check out demographics for your target audience

Price: Free

6. Keyhole

Keyhole is an analytics tool that also can be used for social listening. Track the performance of your Facebook business page, as well as competitors’, and use Keyhole’s recommendations to optimize engagement. Hashtag tracking and keyword tracking allows users to keep up with all the hot goss and leverage trends.

Key features:

• Sentiment analysis: See who’s talking about your brand, and more importantly, how the feel about it
• Recommendations: Whether you’re looking for more followers, engagement or conversion, Keyhole provides data-backed recommendations for things like time to post and how many words to use.
• Competitor analysis: How do you stack up against your rivals? Keyhole’s competitor analysis feature lets you see your performances side by side.

Price: 14-day free trial. A basic profile analytics account starts from $39 a month, while social listening account starts from $79 a month.

7. Social Status

The social media analytics tool has a colorful and robust Facebook feature, tracking everything from post impressions to engagement to growth and link clicks. There’s also the option to analyze ads, competitors and influencer campaigns.

Key features:

• Multi-channel reports: Compare your Facebook performance to your other accounts
• Paid and organic breakdowns: Analytics for both your ads and content
• Competitor benchmarking: Review how your performance is compared to your competitors

Price: A limited free plan is available with no reporting tools; the Starter plan starts at $29 a month.

8. Quintly

Quintly’s advanced social media analytics (choose from more than 500 metrics!) dig in deeper than Meta and offer some serious customization and flexibility. Choose between layered Facebook insights or extensive ones, and analyze your performance against competitors and brands that inspire you.

Key features:

• Custom reports: Build and automate reports that deliver the data you care about most.
• Custom dashboards: Choose from 500+ metrics to show your key data points at-a-glance.
• API integration: Get full data flexibility with Quintly’s API integration.

Pricing: From $410 a month

9. Vaizle

Vaizle takes social media data from Facebook and all your other key platforms and interprets the results into actionable daily tips. Get your insights delivered in easy-to-digest visual formats like graphs and charts.

Key features:

• Competitive analysis: See what hashtags and post-types are working best for your mortal enemies
• Custom reports: See a live preview of your report as you create a custom one in a few clicks; add notes and comments to give your team context
• Recommendations: Vaizle calls itself your “personal social media analyst,” providing not just data but suggestions for action.

Price: Free 14-day trial; full plan from $29 per month

10. Social Insider

Key features:

• Metric monitoring: Monitor your campaign results and track your social KPIs
• Strategic insights: Content ideas and trends, customized to you and your industry
• Competitive analysis: See how your competitors’ social content is performing and how you stack up against industry standards

Price: Free 14-day trial; plans start from $83 monthly

11. Sotrender

Sotrender’s social media analytics reporting aims to provide users with both performance stats and actionable insights. Professional Facebook reports come together in a snap, and it’s easy to monitor competitors’ organic and paid posts.

Key features:

• Automated reporting: AI-enhanced reports offer unique insights
• Comparison reports: See your competitors’ results side-by-side with your own.
• Brand equity: Sotrender’s proprietary “industry indexes and scores” help measure brand equity and performance

Price: Free 14-day trial; accounts start from $69 per month

12. NapoleonCat

NapoleonCat offers a social media management tool that features publishing, analytics, and a handy social inbox. It collects performance data from Facebook, Instagram, LinkedIn, and YouTube. Insights can be exported in the form of easy to read reports.

Source: NapoleonCat

Key features

• Visual analytics graphs
• Easy competitive analysis
• Customizable reports

Price: Basic plans start at $32/month.

FAQs about Facebook analytics tools

How do I get Facebook analytics?

To collect and review your Facebook analytics, you’ll need to use a third-party Facebook analytics tool like Hootsuite, or Meta Business Suite. Third-party products keep track of all of your Facebook metrics: your views, likes, engagement rate, shares, audience demographics, Facebook ad performance and so on.

What replaced Facebook Analytics?

Meta discontinued the original Facebook Analytics tool in 2021. Meta Business Suite is the tool that replaced Facebook Analytics, but there are so many other great third-party programs out there that can give you insight into your Facebook performance.

In other words, if you’re looking for alternatives to Facebook Analytics, Meta Business Suite isn’t your only option. Hootsuite Analytics, for instance, tracks your Facebook data in detail alongside your results from other social accounts. This simplifies your social media analytics work. It saves time and makes it easy to compare aggregate results across networks or against your industry average.

Manage your Facebook presence alongside your other social media channels using Hootsuite. From a single dashboard, you can schedule posts, share video, engage your audience, and measure the impact of your efforts. Try it free today.

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