15 TikTok analytics tools that do the math for you

If you’re looking to grow on TikTok, getting a grasp on your analytics is a must. It can help you improve your content, reach your target audience, and achieve your strategic goals.

Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform.

From custom reports to calculating your personal best time to post, we’re digging into our top 15 — including our favorite tool for all things social media.

What are TikTok analytics tools?

TikTok analytics tools are apps and dashboards that give you real-time insights into your audience behavior and content performance stats.

Choose the right tool, and you’ll also get actionable insights for improving those stats (rather than just raw TikTok data).

Why every TikTok marketer needs an analytics tool

A TikTok analytics tool lets you discover what’s working and what’s not, so you can refine your strategy on both macro and micro levels, and drive results for your brand or business.

The leading tools can help you answer questions like:

• What were our top posts on TikTok this year?
• Should we post more or less often next month?
• What kind of content is our audience most likely to engage with?
• How can we prove the ROI of our TikTok efforts to our team and other relevant stakeholders?

… and many, many more.

TL;DR: Without a TikTok analytics tool, you’re essentially working in the dark.

What makes a good TikTok analytics tool?

With several TikTok analytics tools on the market, how do you decide which one will work best for you and your team?

Deep breath. There are four cream of the crop features to look for:

1. Custom, seamless reports

The best TikTok analytics tools let you track the exact metrics you need, all in one easy-to-use dashboard.

Our top tip? Single out the ones that allow exporting data for easy-breezy social media reporting.

2. Industry benchmarking

It’s incredibly helpful to know how the rest of your industry is doing on the platform, especially during changes in activity on your TikTok account.

The best tools let you analyze how well you’re performing compared to others like you, so you can stay one step ahead.

3. Personalized recommendations

It’s one thing to access real-time analytics — it’s another to get a steady flow of tips and tricks relevant to your social media success.

A worthy TikTok analytics tool will provide personalized recommendations — like your best time to post — to streamline your marketing goals.

4. All-in-one social media capabilities

What’s better than a top-notch TikTok analytics tool? A platform that provides end-to-end social media management services.

Whether it’s creating and scheduling the week’s content with the help of AI or keeping an eye on the competition, the best tools let you plan, schedule, and analyze your social media content — all in the comfort of one single tab.

The best social media analytics tools for 2024

Ready to give your TikTok strategy the TLC it deserves?

Drumroll, please. Introducing some of the best (free and paid) TikTok analytics tools of 2024.

1. Hootsuite

Best for: Business owners who run their own social media, social media managers at small-to-medium-sized businesses, and large marketing teams

Coolest feature: Custom recommendations for the best time to post on TikTok based on your account’s metrics and historical data (a.k.a. tips custom-made for your unique audience!)

Price: Starting at $99/month

Hootsuite Analytics offers a complete picture of all your social media efforts, so you don’t have to check each platform and account individually.

It tracks all of the most important social media metrics, including:

Social media post metrics:

• Clicks
• Comments
• Reach
• Engagement rate
• Impressions
• Shares
• Saves
• Video views
• Video reach
• And more

Profile metrics:

• Follower growth over time
• Negative feedback rate
• Profile visits
• Reactions
• Overall engagement rate
• And more

With this jackpot of data at your fingertips, you can see exactly how your TikTok content (organic and paid) is performing at a glance.

And bonus — there’s loads more you can do with Hootsuite Analytics:

• Customize report templates for only the data points and metrics you care about
• Get your personalized best time to post based on audience engagement, impressions, and link clicks
• Track competitor performance and measure it against your own
• Compare your results to industry benchmarks
• Track the productivity of your social team (response times and resolution time for assigned posts, mentions, and comments)
• Monitor mentions, comments, and tags related to your business to avoid PR disasters before they happen

2. Sprout Social

Best for: Marketing teams at large organizations

Coolest feature: Ready-made reports depending on your goals

Price: Starting at $199/month

For social media managers at enterprise companies looking to streamline their social media efforts, Sprout Social is a popular choice.

Source: Sprout Social

Sprout is on the pricier side compared to Hootsuite. See how it compares in terms of features and integrations.

3. Buffer

Best for: Business owners who run their own social media, solo social media managers at small-to-medium-sized businesses, and agencies

Coolest feature: Paid versus organic content comparative reports

Price: Starting at $5/month

With social media management tools and analytics all in one place, Buffer is a top TikTok analytics tool for growing social teams.

Source: Buffer

And while it features a user-friendly dashboard, when it comes to analytics, Buffer is still in its early stages.

Think: no social listening features or competitive benchmarking.

Check out Hootsuite vs. Buffer to see how these platforms compare.

4. Later

Best for: Business owners who run their own social media and solo social media managers at small-to-medium-sized businesses

Coolest feature: Link in Bio analytics to track website clicks from TikTok and Instagram.

Price: Starting at $25/month

Later is a favorite among smaller brands and creators who like to visualize their social media content before they post.

Source: Later

But while Later can also measure your TikTok performance and optimize posting times, the platform lacks more advanced analytics features like competitive analysis and industry benchmarking.

Not convinced? Compare Later and Hootsuite to learn more.

5. Zoho Social

Best for: Social media managers wanting to learn their audience inside out, and marketing teams with a smaller social media budget.

Coolest feature: Online analytics beyond social media (like Google My Business)

Price: Starting at $13/month

Similar to HubSpot, Zoho Social is merely a piece of the larger unified marketing platform, Zoho.

Source: Zoho Social

With this tool, social media managers can dig into user engagement, analyze post performance, and measure the impact of their social media strategy with intuitive reports.

6. Rival IQ

Best for: Social media managers who crave stats

Coolest feature: Free head-to-head reports against individual competitor accounts on Instagram, TikTok, Facebook, and X

Price: From $239 per month

All about the numbers? Rival IQ’s come a-knockin’.

Rival IQ delivers on-demand analytical data, alerts, and custom reports from major social media platforms. Aka, it lets social media managers become data scientists — omit pesky certification.

Source: Rival IQ

Complete a social media audit or scope the competition. Then, present your findings with fully customizable charts, graphics, and dashboards.

7. Keyhole

Best for: Enterprise-level businesses and organizations

Coolest feature: Automated reports on influencer marketing campaign performance with a breakdown of social media ROI

Price: Starting at $89/month

Whether it’s tracking your latest TikTok campaign or analyzing competitors’ social media strategies, Keyhole was made for social media managers wanting to keep a steady eye on their share of voice.

Source: Keyhole

And if you’re using influencer marketing as part of your strategy, Keyhole can identify the ideal influencers to work with and measure their performance over time.

Spoiler: Social listening is just one piece of Hootsuite’s social media management pie. Learn more.

8. Facelift Data Studio

Best for: Social media managers at small-to-medium-sized businesses, enterprise-level companies, and agencies

Coolest feature: Customizable dashboards that draw from more than 500 social media metrics

Price: Starting at $315/month

Formerly Quintly, Facelift Data Studio’s bread and butter is social media analytics.

Source: Facelift Data Studio

Alongside competitor benchmarking, Facelift lets users pull more than 500 social media metrics for Facebook, Instagram, X, LinkedIn, YouTube, and Snapchat.

9. Iconosquare

Best for: Solo entrepreneurs who manage their own social media accounts, and social media managers at small-to-medium-sized businesses

Coolest feature: Reports (in PDF or XLS) include social images for clearer reporting and analysis

Price: Starting at $79/month

For social media managers with multiple accounts across platforms, Iconosquare has the metrics.

Source: Iconosquare

The takeaway? 100+ metrics, competitor benchmarking, and weekly pulse check reports sent straight to your inbox.

10. Dash Hudson

Best for: Business owners who run their own social media, solo social media managers at small-to-medium-sized businesses, and agencies

Coolest feature: Predictive AI for content planning

Price: Starting at $249/month

Similar to Hootsuite, Dash Hudson is equipped with custom reports in an easy-to-use dashboard.

Source: Dash Hudson

But like Sprout Social, Dash Hudson is on the pricier side for less features and integrations.

11. Exolyt

Best for: Social media managers looking to go all-in on TikTok

Coolest feature: Discover the day’s top TikTok hashtags

Price: Starting at $330/month

Exolyt’s sole purpose is helping brands and creators hone their TikTok strategy.

Source: Exolyt

This TikTok analytics tool has it covered, whether you’re looking for trend upkeep or the inside scoop on your target audience.

12. Pentos

Best for: Social media managers looking to go all-in on TikTok

Coolest feature: Weekly breakdowns of relevant trends

Price: Starting at $99/month

Pentos is another tool that lives and breathes TikTok.

If you’re equally as interested in the latest and greatest content circulating your niche as you are your individual performance, look no further.

Source: Pentos

13. Brand24

Best for: Social media managers with a thirst for tracking the competition

Coolest feature: Compare

Price: Starting at $79/month

When it comes to TikTok analytics, AI social listening tool Brand24 is built to track brand mentions, competitor performance, and industry conversations relevant to your brand.

Source: Brand24

Users can monitor 25K+ online sources in real-time to get a full taste of their brand sentiment on social media and beyond.

2 free social media analytics tools

14. TikTok Analytics

You can check your TikTok analytics for free using the platform’s native tools on desktop and within the TikTok mobile app. However, you can only download your data from the desktop dashboard.

Source: TikTok

Here’s how to check TikTok analytics both ways:

• On mobile: From your account page, tap the three dots icon and select Creator tools. Tap Analytics and you’re good to go.
• On desktop: Navigate to tiktok.com and log in. Click your profile picture and choose Business Suite from the dropdown menu to access the Analytics page.

15. Google Analytics

Best for: Social media professionals who work for a web-based business.

Coolest feature: See how much traffic and leads flow to your website from your social media channels.

If you’re a social media manager looking to drive traffic to your website from TikTok, Google Analytics is an invaluable resource.

Source: Google

While it’s not a standalone social media analytics tool, you can use it to set up reports that will help you see what TikTok content drives the most leads and calculate the ROI of your latest ad campaigns.

Learn more: How to use Google Analytics to track social media success

So, have you made your pick? We’ll make it easy.

From a single dashboard, you can publish and schedule posts, find relevant conversions, engage your audience, measure results, and more with Hootsuite. Try it free today.

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