August Highlights in Facebook Business News

Facebook Business

Discover new ways to connect with customers and manage your business

We introduced a solution to help businesses chat with customers at scale on WhatsApp.

More than 80 million businesses rely on Facebook to communicate with customers and drive transactions—that's why we're improving Pages, Events and Jobs to make these connections simpler and more valuable.

We introduced three new ad solutions to help gaming marketers connect with their most valuable players.

Our Creative Shop team developed a framework to easily add lightweight motion to still images to create more compelling and effective video ads.

We’re introducing Page publishing authorization starting with people who manage a Page with a large audience in the US.

There are more than 200 million daily active Instagrammers visiting a business profile each day—here's how to make your brand stand out.

It's now easier to convert existing images and text assets into mobile-first video ads with our new video creation tools.

We updated some of our video ad metrics to better match the ways people watch.

You can now manage app roles in Business Manager via business accounts or emails, instead of a personal Facebook account.

Explore the latest insights and elearning courses

Discover the creative strategies that help drive action on mobile.

See how people across Latin America shop smarter with mobile.

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See how businesses are driving results on our platforms

Global gaming company Rovio Entertainment tested the new Facebook mobile app install ads in playable format resulting in a 34% lower cost per install.

US fashion ecommerce retailer REVOLVE created value-based lookalike audiences based on its website traffic to reach higher-value millennial customers, resulting in a 5% lift in incremental purchases.

American Express Canada ran a Facebook video ad campaign to boost awareness of its new credit card offering, resulting in a 4-point lift in product awareness.

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