Posted by amandamilliganIf you need to get backlinks and generate brand awareness for clients, a great way to start is by creating original research and then pitching that research to writers. But the promotion of your work is probably the trickiest pa…

Posted by amandamilliganYour brand has probably used content marketing to generate awareness and engagement, but have you tried tangential content? 
In this brand new episode of Whiteboard Friday, Amanda Milligan of Fractl is here to walk you…

Posted by amandamilliganBecoming an authoritative brand is no easy feat, but the massive benefits are worth the effort.
When you’ve built authority, potential customers and clients begin to count on you and trust you — and it’s hard to imagine that tru…

Posted by amandamilliganContent creation and promotion is our bread and butter at Fractl, but most of the questions we get are tied to the promotions side of the process.
People ask us: How are you able to secure media coverage on sites like CNBC, USA …

Posted by amandamilliganAs you might imagine, it’s not easy to get your brand name mentioned in top media outlets.
But if you put in the work to engage in content marketing + digital PR, the benefits are massive:
High-quality backlinks to your site A …

Posted by amandamilliganOne of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers. This is what we do at Fractl, because it’s a tried-and-…

Posted by amandamilliganI’m a big fan of the Lore podcast, and in a recent episode, the host discussed a book called the Malleus Maleficarum.
Two words starting with the “mal” prefix doesn’t sound super friendly, right?
Well, the book is essentially a …

Posted by amandamilliganI couldn’t believe the response to my last post about coming up with content ideas in the B2C space during COVID-19. Thank you to all who read and commented — I truly hope it was helpful.
One piece of feedback we received was an…

Posted by amandamilliganThis is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work.
Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content …

Posted by amandamilliganI’ve always considered the most challenging part about digital marketing to be prioritizing.
There are hundreds of tactics available to you, and it can be overwhelming to determine which of them are most appropriate for your mar…