September 2018 Facebook introduced ThruPlay ad optimization for video views campaigns. Facebook counts a ThruPlay when your video ad is watched to completion, or for at least 15 seconds (if your video is longer than 15 seconds).

Starting July 31st Th…

“Meetings are a waste of time” Most people would concur with that statement if this is what happens whenever they jump on a team call: ✔️ Poor audio ✔️ Delayed sharing ✔️ Flawed Videos Well, I have good news today…If you are in search of a video or a…

For e-commerce value based custom audiences is a MUST! Here’s how to set your up:
• Go to audiences section • Create custom audience and select “website traffic” • Change the dropdown from URL to Event (make sure Advanced Mode is turned on) • Choose th…

Wondering how to best reach new prospects with your ads? Take a look at these five valuable Facebook audiences in Ads Manager…: 💡 A Lookalike Audience Based on Existing Customers 💡 A Facebook Lookalike Audience Based on Website Visitors 💡 Set Up a Fa…

Looking for ideas to help increase your sales on Instagram? Here’s how to foster a shopper-friendly Instagram presence: #1: Turn Your Instagram Profile Into a Storefront #2: Brand Your Instagram Profile and Posts for Easy Recognition #3: Engage Shopper…

Many people will visit your site but not all will stick around and while lookalike modeling and retargeting are great tools – how effective are they if some of the data points being used are based on users that bounce within seconds of visiting the sit…

When I work with businesses new to Facebook advertising one of the top questions is typically – what budget should I start with? It’s a hard question for the business owner to answer, and also me. One rule we’ve started taking to is backing into the ad…

Instagram rolled out branded content ads to all advertisers, making it possible for brands to create ads using organic posts from the influencers with which they have relationships. Branded content ads for feed will be available to all advertisers in t…