Trust me – this will save you a ton of heartache! Every personal profile can create TWO business managers, EACH with 5 ad accounts to start. You can ONLY do this while your current business manager is in good standing. Once you outgrow the 5 ad accoun…

I want custom-tailored graphics… I want high converting video ads that can help my business exceed its goals…. I want my creatives to be delivered in a timely manner… I’m looking for a creative agency that would allow me to work with different de…

Have you braced yourself for the future of Facebook campaigns yet – campaign budget optimization? Come September, CBO will be the only option.

Here’s what you need to know about CBO: Pros; ⭕ Leverages FB intelligence to deliver to the best performers…

If you’re an advocate for testing, I believe everyone should be, then you probably work with multiple ads. To add some complexity, you probably a/b test several different audiences against the same ads. Unfortunately, this setup could lead to dozens of…

You can now view the types of ad campaigns your competitors run and their strategic goals. Of course, savvy advertisers may throw some clunkers in their campaigns on purpose if they suspect their competitors are keeping a close eye. However, if you tra…

This is for you Facebook Marketers! You can now sleep better at night knowing you can access, share and re-publish previous campaign builds anytime – thanks to Aarchival!

Last year, Facebook launched the Video Creation Kit – a tool that makes it easy to create compelling video ads by converting static images and text into engaging video ads optimized for mobile. Now, they’re introducing even more ways to customize, auto…

On mobile, it can be a hassle to fill in forms, and enter information. That’s why Lead ads were launched! Down the line there’s been integration options with other apps to help businesses in lead nurturing. Well, now there are more integration options …

Quite often I’m asked which landing page builder I would recommend when there’s need for conversion rate optimization for a previously high converting funnel that won’t show the same conversion rates anymore? If you are looking to create high convertin…

Videos are a strong way to captivate and engage with your audience. Here are 3 kinds of social videos that will work for any business: ➡️ Product Videos – highlighting benefits of your product will boost conversion rates. ➡️ How-To Videos – Informative…