Ad Suicide by Landing Page
It looks like Facebook is cracking down on low quality landers, make sure you never encounter this flag! With the new “Poor Landing Page Experience” flag Facebook will continue running your ad but limit your reach.
Rules for the Win
As marketers we spend solo much time analyzing data but the introduction, and refinement of, rules has changed everything. If you haven’t noticed there’s now a “scale daily budget by target field” option that allows you to scale the delivery for the be…
WhatsApp, Welcome to the Party!
If you haven’t heard WhatsApp is now available for targeting! It’s too early to say how amazing, or not, this will be but it’s certainly worth a try.
1:1’s for FB?!
As it seems, Facebook is finally rolling out the 1:1 format, hello square ad images! As with most rollouts, it’s available in some accounts but not all currently. If you want to give it a go try uploading an ad, proceeding to crop and see if the 1:1 op…
FB Marketing Consultant Program
If you haven’t heard there’s a new program FB is providing that takes you through foundations. If you’re new to FB ads there’s a decent amount of curriculum at your disposal; as an experienced FB marketer the appeal is likely obtaining Bronze certifica…
DPA Image Hack
If you’ve ever worked with Dynamic Product Ads (Catalog Sales objective) you know that the stars have to be aligned for everything to port into your catalog properly. One issue we’ve had time and time again is porting in images that on the site don’t m…
Mobile Targeting – Of Course!
Facebook has 2 billion MAUs (monthly active users) and 47% of the group access the network exclusively via mobile. If you’re not at least testing mobile your missing out. Not to mention you have zero chance at Messenger (which by the way is producing p…
There’s more to Dynamic Product Ads than Retargeting…
I have conversations often with clients and marketers alike that assume DPAs (dynamic product ads) are a Retargeting-only strategy. Actually DPAs, while extremely effective for retargeting, can be used for any type of targeting. Test it out on your loo…
Testing & Optimizations Chapter 3: Reporting & Optimizations
The final move – review the performance of your campaigns, don’t lose site of performance at the campaign, ad set and ad level. dive into demographic, platform and placement breakdowns. utilize all of that data, to then refine your audiences.
Optimization Note – Watch the cap!
When deciding on whether to add more budget to a performing ad set, I always first take a look at the frequency cap. If your ads are already being seen 4-5x on average per person, maybe it’s not a good idea to add more budget to over-saturating the sam…
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