Don’t forget to incentivize, warm up that cold audience. It’s hard enough pitching an audience that has never heard about your brand/products; share information about your brand so they can get to know you, throw in an offer and be sure to provide insi…

If you’re running Facebook ads for an eCommerce business, don’t you dare deploy any objective outside of Conversion or Catalog Sales. If you can’t agree – be decent and give them their money back. A few bits on pixeling are here.

A couple of things – if you’re not retargeting you’re definitely losing…don’t debate me retargeting audiences should be segmented by funnel depth and recency. You should spend more budget targeting people who made it further in the funnel than landin…

None of that other sh*t matters, seriously – clicks (trash), CTR (trash), CPA (trash) – the only thing that matters is if you’re staying within ad spend budget, how much revenue you’re generating and MOST IMPORTANTLY your ROAS (return on ad spend).

Now that you have a persona, few notes on setup – separate all unique audiences!!!!! these cannot be decoupled in reporting, how else will you know exactly what is performing strategize the audience buckets and make sure you have some top of funnel, mi…

Here are my steps – client research – who are they (brand, products, services), what have they tried before (mine previous performance data) competitor research – brands, products, services document the audience persona and relevant audiences available

If you’re not pixeling, you’re losing. For most CMS this is fairly straightforward. Wordpress – find a plugin. Shopify – find the Facebook Id field in Settings (while you’re there, install a FB shop and set up a Dynamic Product Catalog). Etsy – Faceboo…