New & Improved: Announcing The Beginner’s Guide To Link Building
Moz first published the Beginner’s Guide to Link Building in 2014. While much has changed in link building since then, a lot has stayed the same. If you’re new to link building, or simply want to improve your success rate and/or processes, we encourage…
7 Actually Smart Tips to Reduce Bounce Rate
Is a high bounce rate bad? The answer is: it depends, but yes, sometimes it can be. Is a high bounce rate bad for SEO? That’s where it gets a little more complicated. In this week’s episode of Whiteboard Friday, Cyrus gives you seven easy SEO tips to a…
21 Smart Google SEO Tips for 2021
Posted by Cyrus-ShepardHappy new year, readers! We’re back with a brand new season of Whiteboard Friday episodes for your viewing pleasure.
First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including…
Behind the SEO: Launching Our New Guide — How to Rank
Posted by Cyrus-ShepardSeven years ago, we published a post on the Moz Blog titled “How to Rank: 25 Step Master SEO Blueprint.”
From an SEO perspective, the post did extremely well.
Over time, the “How to Rank” post accumulated:
400k pageviews200k org…
5 SEO Tactics to Maximize Internal Links — Whiteboard Friday
Posted by Cyrus-ShepardAre you using internal links to their full potential? Probably not. Luckily, Cyrus is here with five tips to help you boost your internal linking strategy — and your site performance — in this brand new Whiteboard …
10 Basic SEO Tips to Index + Rank New Content Faster — Best of Whiteboard Friday
Posted by Cyrus-ShepardWhen you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your…
Title Tags SEO: When to Include Your Brand and/or Boilerplate
Posted by Cyrus-ShepardIf your websites are like most, they include a fair amount of extra “stuff” in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages.
Should you include these elements in yo…
Core Web Vitals: The Next Official Google Ranking Factor – Whiteboard Friday
Posted by Cyrus-ShepardThere’s a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Cyrus Shepard dives in this week on Whiteboard Friday.
Click on the…
Is Google E-A-T Actually a Ranking Factor? – Whiteboard Friday
Posted by Cyrus-ShepardMany SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Is it because Google E-A-T is an actual ranking factor, or is it something e…
A Simple Keyword Research Process for Winning SEO – Whiteboard Friday
Posted by Cyrus-ShepardSmart keyword research forms the basis of all successful SEO. In today’s Whiteboard Friday, Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time.
Bonus:&nbs…
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