Posted by Cyrus-ShepardWhy a new guide?
Often in SEO, we get so preoccupied with technical SEO (pagination, site speed, the latest Python course, etc.) that we forget the basis of winning SEO begins and ends with keywords.
Not choosing keywords before …

Posted by Cyrus-Shepard
Note: This post was co-authored by Cyrus Shepard and Rida Abidi.

Everyone wants to win Google featured snippets. Right?
At least, it used to be that way. Winning the featured snippet typically meant extra traffic, in part …

Posted by Cyrus-ShepardIn earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains:
Wrap the title of your page in H1 tagsUse one — and only one — H1 tag per …

Posted by Cyrus-ShepardA rising tide lifts all ships — and it’s similar story with increased site authority. What factors are affected as you improve PageRank or Domain Authority, and how? In today’s Whiteboard Friday, Cyrus details seven SEO proc…

Posted by Cyrus-ShepardNew year, new you — when it comes to SEO reporting, at least! We’re kicking off 2020 with a comprehensive yet gloriously simple recipe from Cyrus Shepard for creating truly effective SEO reports. From tying KPIs to business metri…

Posted by Cyrus-ShepardA good, solid competitive analysis can provide you with priceless insights into what’s working for other folks in your industry, but it’s not always easy to do right. In this week’s edition of Whiteboard Friday, Cyrus walks you t…

Posted by Cyrus-ShepardWhen Craig Bradford of Distilled reached out and asked if we’d like to run some SEO experiments on Moz using DistilledODN, our reply was an immediate “Yes please!”
If you’re not familiar with DistilledODN, it’s a sophisticated pl…

Posted by Cyrus-ShepardIf you want a quick overview of top SEO metrics for any domain, today we’re officially launching a new free tool for you: Domain Analysis.

One thing Moz does extremely well is SEO data: data that consistently sets industry stand…

Posted by Cyrus-ShepardGoogle shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of question…

Posted by Cyrus-ShepardIn SEO, speed is a competitive advantage.
When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you ac…