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How Low Can #1 Go? (2020 Edition)

Posted by Dr-PeteBeing #1 on Google isn’t what it used to be. Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. The worst case scenario, a search for “Disney stock,” pushed …

Google Review Stars Drop by 14%

Posted by Dr-PeteOn Monday, September 16, Google announced that they would be restricting review stars in SERPs to specific schemas and would stop displaying reviews that they deemed to be “self-serving.” It wasn’t clear at the time when this change wo…