Is the metaverse the future of social media?
Facebook is now Meta. Instagram is adding NFTs. Twitter is adding avatars verified on the blockchain. So is Reddit. Is this all a distraction? Or is there an underlying shift to crypto and VR that businesses need to pay closer attention to? There is a shift happening. One that is very important to every business. […]
The post Is the metaverse the future of social media? first appeared on Social Fresh.
Steal These 9 Instagram Templates and Make Them Your Own
There’s a myth that if you design something using a template, that you’re limiting creativity. That templates create repetitive content and miss that… special something. It’s nonsense. Creativity thrives with boundaries. Some of the most creative content on Instagram starts within a repeatable template or framework. And the truth is, the most successful brands in […]
Lessons Learned From Hosting A Virtual Conference
It turns out that running a live events company during a pandemic is not optimal. Like many other companies, we had to adapt. In the last week of April, we launched tickets for our virtual conference, Social Fresh X. We moved quickly to host a virtual conference because so many businesses were struggling with how […]
Facebook Boycott: How To Pivot Your Ad Dollars #StopHateForProfit
Facebook’s 3 billion monthly users is larger than any country, organization, or religion in the history of humanity. With that size comes influence. And responsibility. Social networks, Facebook especially, have a responsibility to reduce their negative impact on society. That’s the premise behind the #StopHateForProfit Facebook boycott campaign from the ADL, NAACP, Sleeping Giants, and a […]
The Social Media Technology Pyramid
What makes each social network different is the type of content created, how that content is created, and why that content is created. Consumers share a large variety of content for different reasons on different social networks. And social media platforms are evolving, which changes what we share. Snapchat and TikTok have been big drivers […]
How To Adjust Your Social Media Marketing During Coronavirus
Marketing in the age of coronavirus can feel like shouting into the ether. It’s an unprecedented time for many folks (and their business models) to say the least. Fear, stress, and uncertainty is a universal tax on all of us. And yet, there is still work to do. So, as marketers and professionals, how do […]
Seek Surprises in Your Instagram Data
At our 2015 conference, I talked on stage about the large shift we were seeing in Instagram becoming the most important social network for brands going forward. In large part, that is still true today. On recent episode of The Social Toolkit podcast, I got to speak with Bob Gearing, who is the Global Head […]
Facebook Is Testing Two Rows of Facebook Stories
Facebook has been very clear. They see stories as the future of social media. In 2017, Facebook added stories to the top of the app’s home screen. And every day since then, they’ve worked to get the app’s mainstream user base to adopt and love stories. And it’s working. Earlier this year TechCrunch shared numbers […]
Are “stories” really the future of social media?
Snapchat launched to the world in 2011 as a weird sexting chat app. Remember that? Then in 2013, Snapchat gifted the world with stories and changed social media forever. Last quarter Zuckerberg and company reported that Facebook “stories” had 500 million DAU (daily active users). That’s a really big number. It also means Facebook’s main […]
The Full History of Social Media Innovations: 1997-2019
We tend to think of Facebook, or maybe Myspace, as launching “social media” into the mainstream. And from there the social network was a fully formed concept that we’ve all used for the last 10-15 years to stay in touch with friends and make new connections. To swim in the feed of content. Every day. […]
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