How to Write an SEO-Focused Content Brief Your Writers Will Love
Posted by KameronJenkinsTell me if this sounds familiar:
As an SEO Manager, you’re responsible for growing your company’s organic search traffic. You’re working with your dev team on some technical improvements, but you notice a big slice of the oppor…
Using the Flowchart Method for Diagnosing Ranking Drops — Best of Whiteboard Friday
Posted by KameronJenkinsBeing able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these days, but luck…
5 Common Objections to SEO (& How to Respond) – Best of Whiteboard Friday
Posted by KameronJenkinsWith marketing budgets taking a hit under the economic strain of COVID-19, advocating for the value SEO can bring to a struggling business is a new take on an old battle. This popular Whiteboard Friday episode by Kameron Je…
The SEO Elevator Pitch – Best of Whiteboard Friday
Posted by KameronJenkinsThis week, we’re revisiting an important topic for SEOs everywhere: how to show your value. In the wake of everything that’s happened recently with COVID-19, being able to describe your worth to potential clients or stakeho…
Spectator to Partner: Turn Your Clients into SEO Allies – Best of Whiteboard Friday
Posted by KameronJenkinsAre your clients your allies in SEO, or are they passive spectators? Could they even be inadvertently working against you? A better understanding of expectations, goals, and strategy by everyone involved can improve your client …
How to Use Keywords in Your Blogging Strategy
Posted by KameronJenkinsEven though blogging has been around for a while, it looks a lot different today than it did in the early 2000s. In those days, people read your blog because they followed it (anyone else have a few old .blogspot blogs floating …
Goodbye, Generic SEO Audit – Say Hello to Customization & Prioritization – Whiteboard Friday
Posted by KameronJenkinsIt’s too easy to fall into a rut with your SEO audits. If it doesn’t meet best practices it ought to be fixed, right? Not always. Though an SEO audit is essentially a checklist, it’s important to both customize your approac…
5 Common Objections to SEO (& How to Respond) – Whiteboard Friday
Posted by KameronJenkinsHow many of these have you heard over the years? Convincing clients and stakeholders that SEO is worth it is half the battle. From doubts about the value of its traffic to concerns over time and competition with other channels, …
How to Get Started Building Links for SEO
Posted by KameronJenkinsSearch for information about SEO, and you’ll quickly discover three big themes: content, user experience, and links. If you’re just getting started with SEO, that last theme will likely seem a lot more confusing and challenging …
MozCon 2019: Everything You Need to Know About Day Three
Posted by KameronJenkinsIf the last day of MozCon felt like it went too fast or if you forgot everything that happened today (we wouldn’t judge — there were so many insights), don’t fret. We captured all of day three’s takeaways so you c…
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