Demystifying Blockchain: Guidelines for Marketers
Powerful technological forces are impacting the marketing profession and the companies and industries where marketers work. One such technology is blockchain, a technology that was first introduced to the world in 2008, but it was not until 2017 that t…
The Future of Marketing
The Future of Marketing is based on an exploratory and descriptive research enquiry into the trends shaping the future of marketing. The report examines the main objectives and key priority areas for marketers within the next five years.
A survey was …
Navigating Brexit: A Provisional Guide for Marketers and HR (Talent)
The outcome of the EU referendum in 2016 and the negotiations that followed brought economic volatility and a prevailing uncertainty. The response of those in the marketing and digital industries has been pragmatic and focused on building their existin…
Navigating Brexit: A Provisional Guide for Marketers and HR (Talent)
The outcome of the EU referendum in 2016 and the negotiations that followed brought economic volatility and a prevailing uncertainty. The response of those in the marketing and digital industries has been pragmatic and focused on building their existin…
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