Even highly-skilled organic SEOs might not understand that Google Maps and the Google Local Finder are two different entities that can feature substantially different local business rankings. So today, we’re going to clear this up, with a side-by-side …

Posted by MiriamEllisGoogle My Business is both a free tool and a suite of interfaces that encompasses a dashboard, local business profiles, and a volunteer-driven support forum with this branding. Google My Business and the associated Google Maps make…

Posted by MiriamEllisUntie the ribbons and hear the paper crackle — it’s a handcrafted gift, ready for you to unwrap!
This guide is a labor of love that Moz has worked on through the toughest year in local SEO, with hopes of a stronger 2021 for local …

Posted by MiriamEllis
Some business models exist in the ditches of Google’s information highways, belonging in local search results, but not well addressed by the official guidelines. Electric vehicle (EV) charging stations exemplify this: They’re all …

Posted by MiriamEllis
Image credit: Sharon Mollerus
A new client comes to your digital marketing agency and says their competitors are stuck to the local packs like mussels cleaved to coastal rock.
“How do we edge our way up in Google’s local finder, a…

Posted by MiriamEllis“We are here to awaken from our illusion of separateness.” ― Thích Nhất Hạnh, Buddhist teacher

Image credit: Maulvi
My warm New Year’s greetings to all local business owners and local SEOs reading my column today. Add to this my s…

Posted by MiriamEllis
Grocery stores belong at the center of the 2021 local SEO industry conversation.
Other than medical facilities, no enterprise stands out more clearly on the map as essential to daily life in the US, and few verticals have had to …

Posted by MiriamEllis“My business makes local deliveries, but doesn’t have a storefront. How do I handle listings management?”
“I work from home. How should I be doing local SEO?”
“Are there any tips for doing local SEO for clients like NerdWallet or C…

Posted by MiriamEllis
Get found. Get chosen.
It’s the local SEO two-step at the heart of every campaign. It’s the 1-2 punch combo that hinges on a balance of visible, accurate contact data, and a volunteer salesforce of consumer reviewers who are suppo…

Posted by MiriamEllis
Image credit: Elvert Barnes
“Conscious spending with the community can contribute to neighborhood sustainability.” — Christine Araquel, The Park’s Finest
I encountered this quote from a restauranteur on the American Express Small …