Posted by MiriamEllisThe Internet can be a great connector, but sometimes, it acts as a barrier.
Your local business receives a negative review, and the slate-colored words on the bland white screen can seem so cold, remote. You respond, but the whole…

Posted by MiriamEllisThe COVID-19 pandemic has upended the way we engage with local businesses. We’re ordering more food for delivery, spending more money in online shops, and checking for safety measures on the web listings of businesses of all kinds….

Posted by MiriamEllis
Image credit: DoSchu
“No place like home for the holidays.” This will be the refrain for the majority of your customers as we reach 2020’s peak shopping season. I can’t think of another year in which it’s been more important for…

Posted by MiriamEllis
Image credit: Danny Sternfeld
In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Just how influential are the categories you select?
…

Posted by MiriamEllis
Image credit: J.B. Hill
What’s the good of a survey if it doesn’t result in at least a few surprises?
I know my own eyebrows leapt skyward when the data first came in from the Moz State of the Local SEO Industry 2020 Survey and I…

Posted by MiriamEllisWhat a juggling feat your SEO agency pulls off every day! On your best days, you’re keeping:
Team members and clientsAll the moving marketing parts
…in constant, useful motion. On your worst days, though, mistakes happen when:
Co…

Posted by MiriamEllis
Image credit: Robert Couse-Baker
Before all else, gratitude to every delivery person, whether in-house or third party, doing the essential work of keeping households safer and supplied in these times. I’m dedicating today’s colu…

Posted by MiriamEllisMoz’s very warmest thanks to the 1,453 respondents who volunteered time to contribute to this second installation of our industry survey. It’s rewarding to have such a large survey group; as this report details in high relief, the …

Posted by MiriamEllis
Image credit: Kenneth Leung, Michael Coghlan
“Dried beans saw a more than 230% increase in demand and rice sales spiked by 166% in that same time.” – ABC
How should a business operate now? Where is there work to be done? Economist…

Posted by MiriamEllisThe poet Burns once observed that the best laid plans “gang aft agley.” At Moz, we were about to publish our State of Local SEO industry report, based on our local search marketing survey to which hundreds of you generously replied…