How Your Local Business Can Be a Helper
Posted by MiriamEllis
“When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day, especially in times of disaster, I remember my mother’s word…
Operating During COVID-19: Helpful Tips for Local Businesses
Posted by MiriamEllisLocal businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a unique …
Operating During COVID-19: Helpful Tips for Local Businesses
Posted by MiriamEllisLocal businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a unique …
Heart, Ear, Eye, Mind, Mouth: Local SEO Exercises for Your Least Technical Clients
Posted by MiriamEllis
When was the last time you relaxed with a client?
As a local business consultant, I know that deeper marketing insights can be discovered when you set aside formality and share experiences: a moment, a laugh, a common bond. …
Google My Business: FAQ for Multiple Businesses at the Same Address
Posted by MiriamEllis
How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m legitimately running more than one business at my location? What determines eligibility,…
2020 Local SEO Success: How to Feed, Fight, and Flip Google
Posted by MiriamEllis
Image credit: Migaspinto
If you own or market a business location that makes a real-world community more serviceable, diverse, and strong, I’m on your side.
I love interesting towns and cities, with a wide array of useful goods…
6 Local Search Marketing DIY Tips for the Crafting Industry
Posted by MiriamEllisThink crafting is kids’ stuff? Think again. The owners of quilting, yarn, bead, fabric, woodworking, art supply, stationers, edible arts, and related shops know that:
The crafting industry generated $44 billion in 2016 in the US al…
Simple Spam Fighting: The Easiest Local Rankings You’ll Ever Earn
Posted by MiriamEllis
Image credit: Visit Lakeland
Reporting fake and duplicate listings to Google sounds hard. Sometimes it can be. But very often, it’s as easy as falling off a log, takes only a modest session of spam fighting and can yield significa…
Building a Local Marketing Strategy for Franchises [Guide Sneak Peek]
Posted by MiriamEllis
A roller is a good tool for painting a house in big, broad strokes. But creating a masterpiece of art requires finer brushes.
Franchises face a unique challenge here: they know how to market at the national level, but often lack…
Have Your Agency’s Clients Considered a Local Product Kiosk? Google Has.
Posted by MiriamEllisFile this under fresh ideas for stagnant clients.
It’s 10:45 at night and I’m out of:
TortillasAvocadosSalsa
Maybe I just got off of work, like millions of other non-nine-to-fivers. Maybe I was running around with my family all day…
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