Posted by MiriamEllis“American business is overwhelmingly small business.” – SBE Council
Small businesses have created 61.8% of net new jobs in the US since the early 1990s. Local business is big business. Let’s celebrate this in honor of Small Busine…

Posted by MiriamEllisEverything your brand does in the new year should support just one goal: better local customer service.
Does this sound too simple? Doesn’t marketing brim with a thousand different tasks? Of course — but if the goal of each initiat…

Posted by MiriamEllisThey say you can’t squeeze blood out of a turnip, but when the turnip (and your biggest potential competitor) is Google, the lifeblood of the local business locations you market could depend on knowing where to take control.
As Go…

Posted by MiriamEllis
Change is the only constant in local SEO. As your local brand or local search marketing agency grows, you’ll be onboarding new hires. Whether they’re novices or adepts, they’ll need to keep up with continuous industry developments…

Posted by MiriamEllisYour local business will invest its all in stocking shelves and menus with the right goods and services in advance of the 2018 holiday season, but does your inventory include the on-and-offline experiences consumers say they want m…

Posted by MiriamEllis
Your local business may not be able to beat Amazon at the volume of their own game of convenient shipping this holiday season, but don’t assume it’s a game you can’t at least get into!
This small revelation took me by surprise las…

Posted by MiriamEllis
Your local business may not be able to beat Amazon at the volume of their own game of convenient shipping this holiday season, but don’t assume it’s a game you can’t at least get into!
This small revelation took me by surprise las…

Posted by MiriamEllisLocal search marketing is a dynamic and exciting discipline, but like many digital professions, it can be a bit isolating. You may find yourself running into questions that don’t have a ready answer, things like…

What sort of be…

Posted by MiriamEllis
Photo credit: Michelle Shirley
What if a single conversation with one of your small local business clients could spark activity that would lead to an increase in their YOY sales of more than 7%, as opposed to only 4% if you don’t …