Let’s get down to business.
Over half of teens are influenced by ethics when buying a brand
According to Mediacom’s Connected Kids Report, a growing number of young consumers are influenced by ethics when buying a brand.
From a survey of 1,2001 eight t…

Don’t forget to check out the Internet Statistics Compendium while you’re here…
Consumer trust in UK brands declines 3% year-on-year
A new report by the DMA has revealed that consumer trust in UK brands has declined 3% year-on-year, with half of UK c…

On we go.
87% of shoppers start their hunt for a new product on digital channels
Salesforces’ latest Shopper Retail report has revealed what modern consumers truly want from retailers. 
Based on a survey of 6,000 shoppers from six different countries (…

Product recommendations generate 33% higher average order value
A new report by Monetate delves into how product recommendations can have a big impact on both quick sales and overall customer experience.
From the analysis of over 700 ecommerce sessions…

Ever since the early days of advertising, music and TV ads have gone hand in hand. So, why exactly does music work so well, and how can advertisers make the most of it? 
Emotional impact and memory
We’ve all got those songs that remind us of a certain …

According to App Annie, in-app advertising is set to triple in value in the next few years, going from $72 billion in 2016 to $201 billion in 2021.
So, what are the benefits of in-app ads exactly? Here’s a look at the various types of in-app ad formats…

Check out the Internet Statistics Compendium too for further facts and figures.
Interest in virtual reality is declining
A recent article published by Thinknum suggests that, according to sales rank data from Amazon, consumer interest in VR is on the d…

When you think about it from a brand perspective, that’s a lot of potential eyes to capture. Also taking into consideration the fact that the majority of travellers arrive at the airport in a spending mind-set – ready and willing to eat, drink, and sho…

On we go…
A third of marketers have more data than they could ever analyse
A report by Qualtrics – which comes from a survey of 260 UK marketers – found that 35% of respondents say they have collected more data on their customers than they could ever e…

On we go…
A third of marketers have more data than they could ever analyse
A report by Qualtrics – which comes from a survey of 260 UK marketers – found that 35% of respondents say they have collected more data on their customers than they could ever e…