But money doesn’t grow on trees, and Amazon’s ability to continue its momentum will depend on its ability to court advertisers, a good number of which are brands that might see Amazon just as much as a competitor as they do a partner.
One of the ways A…

While there is no doubt that ad fraud is a difficult problem to solve, and it will never realistically be eliminated entirely, an investigation conducted by the New York Times into the market for fake video views on YouTube demonstrates that even the b…

Marketing to that audience has proven challenging, and for a variety of reasons, many marketers have shied away from the service. But that’s changing as Reddit warms to its commercial side and aims to turn its popularity into an advertising cash cow.
F…

According to OpenX, over 60% of the comScore top 1,000 publishers in the US have adopted Ads.txt, and while that means there’s still a long way to go before Ads.txt is used near-universally, some players are now taking action against publishers that ha…

According to OpenX, over 60% of the comScore top 1,000 publishers in the US have adopted Ads.txt, and while that means there’s still a long way to go before Ads.txt is used near-universally, some players are now taking action against publishers that ha…

According to OpenX, over 60% of the comScore top 1,000 publishers in the US have adopted Ads.txt, and while that means there’s still a long way to go before Ads.txt is used near-universally, some players are now taking action against publishers that ha…

The use of “TV” in IGTV isn’t accidental. As Instagram CEO Kevin Systrom explained, “Just like turning on the TV, IGTV starts playing as soon as you open the app. You don’t have to search to start watching content from people you already follow on Inst…

The use of “TV” in IGTV isn’t accidental. As Instagram CEO Kevin Systrom explained, “Just like turning on the TV, IGTV starts playing as soon as you open the app. You don’t have to search to start watching content from people you already follow on Inst…