We’re excited to introduce retention optimization to help app advertisers acquire users who are likely to return to your app.

We’re going further in our efforts to limit low-quality ads on our platforms by disapproving more of them and reducing distribution for more ads in our auction.

We’re sharing details we’ve found about the recent security issue, so we can help people understand what information the attackers may have accessed.

We’re hosting hundreds of partners, including agencies, technology companies and consulting firms in New York City for our annual Global Partner Summit and we’re introducing new ways for partners to support businesses.

We created a white paper to walk you through the steps of adopting an attribution measurement strategy, so you can better understand how the marketing investments you make across channels drive business results.

We’re updating our form feature to better fit the variety of ways people express interest in a business or cause.

We’re improving our job tool to help businesses hire more efficiently and more easily manage job applications.

This morning at Advertising Week, Facebook’s VP of Global Marketing Solutions, Carolyn Everson, sat down with The Wall Street Journal’s Media and Marketing Reporter Lara O’Reilly to discuss a broad range of topics including privacy and security, the growth of Stories, WhatsApp monetization and more.

Detecting and preventing fraud is extremely important and something we take very seriously. Here are some steps you can take to further secure your account.

We’re introducing new ways to buy and deliver video ad campaigns on Facebook: In-Stream Reserve and ThruPlay.