We are introducing a new corporate logo to help people distinguish the Facebook company and its services including WhatsApp and Instagram, from the Facebook app.

Posted by MiriamEllisFile this under fresh ideas for stagnant clients.
It’s 10:45 at night and I’m out of:
TortillasAvocadosSalsa
Maybe I just got off of work, like millions of other non-nine-to-fivers. Maybe I was running around with my family all day…

Posted by Emily.PotterA/B testing your SEO changes can bring you a competitive edge and dodge the bullet of negative changes that could lower your traffic. In this episode of Whiteboard Friday, Emily Potter shares not only why A/B testing you…

But Also Realizing That Spangfeller Would Rather Burn This Whole Thing To The Ground Than Not Get His Way:

Posted by FeliciaCrawfordMozCon 2019 was an absolute blast. There were endless snacks. There were Roger hugs. There were networking opportunities and Birds of a Feather tables and search epiphanies galore. And there were a ton of folks in our…

Posted by MiriamEllis
Image credit: Dion Gillard

Can franchises make good digital marketing agency clients? There are almost 750,000 of them in the US alone, employing some 9 million Americans. Chances are good you’ll have the opportunity to mar…

Posted by MiriamEllis

We couldn’t do it without you! In 2018, over 1,400 marketers responded to our State of the Local SEO industry survey. We all learned so much from your responses about the day-to-day realities of marketing local businesses. This year, we can do even better because your answers will give us all valuable comparative data to analyze, YoY.

Who can take the survey?

Anyone who markets local businesses in any way is eagerly invited. Whether you market a single location, work for an agency with some local business clients, or are an in-house SEO for a brand with thousands of locations, we would love your participation! Whether you do just a little local search marketing or a lot, are a novice or an adept, your insights have value.

What is the survey about?

Unlike a typical local ranking factors poll, The State of the Local SEO Industry Survey digs deep into marketers’ experiences with tactics, challenges, clients, Google, and the working environment. For example, we learned last year that:

• 90% of respondents felt Google’s emphasis on proximity was detrimental to SERP quality
• 62% felt there aren’t enough quality local search marketing training materials available
• 60% lacked a comprehensive review management strategy
• 49% felt utilization of Google Business Profile features were impacting local rank
• 35% had no link building strategy in place
• 17% of enterprises had no in-house SEO staff

With your help, we’ll see what’s changed and what hasn’t. There are fresh questions, too, which we hope will uncover new stories to spark new strategies for local brands and their marketers.

There will be four lucky winners!

Everyone is a winner with access to the data we’ll be sharing from this large survey. But we’d like to offer a little extra thank-you for your time and knowledge.

Every respondent who completes the full survey will be automatically entered for a chance to win one of four $50 Visa gift cards. Winners will be selected at random, and we hope they will use these gift cards to shop someplace local and awesome this holiday season!

Take the survey

Look forward to seeing the results in early 2020. We can’t wait to see what we find out this time around. Thank you for participating!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

Posted by BritneyMullerEarlier this week, I hosted a webinar all about featured snippets covering essential background info, brand-new research we’ve done, the results of all the tests I’ve performed, and key takeaways. Things didn’t quite go as p…