10 Link Building Lies You Must Ignore
Posted by David_FarkasEven though link building has been a trade for more than a decade, it’s clear that there is still an enormous amount of confusion around it.
Every so often, there is a large kerfuffle. Some of these controversies and argument…
E-A-T and the Quality Raters’ Guidelines – Whiteboard Friday
Posted by MarieHaynesEAT — also known as Expertise, Authoritativeness, and Trustworthiness — is a big deal when it comes to Google’s algorithms. But what exactly does this acronym entail, and why does it matter to your everyday work? In this bite-sized…
How to Make the Best YouTube Channel Art (+5 Free Templates)
Your YouTube channel art is one of the most important parts of your YouTube channel—aside from your actual video content, of course. It’s basically a giant billboard for… Read More
The post How to Make the Best YouTube Channel Art (+5 Free Templates) appeared first on Hootsuite Social Media Management.
An Agency Workflow for Google My Business Dead Ends
Posted by MiriamEllis
There are times when your digital marketing agency will find itself serving a local business with a need for which Google has made no apparent provisions. Unavailable categories for unusual businesses come instantly to mind, but …
How Our Platform Partners Are Responding to COVID-19
As brands and marketers search for new ways to stay relevant and up-to-date with their audience, we’re sharing the latest initiatives taken by our platform partners.
The post How Our Platform Partners Are Responding to COVID-19 appeared first on AdParlor.
How Google’s Nofollow, Sponsored, & UGC Links Impact SEO
Posted by Cyrus-ShepardGoogle shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of question…
Struggling to Find That Stat? Research Tips for Social Media Marketers
Content may be king, but poorly researched content can make you look more like a joker. Great social media research skills can help boost your reputation as an… Read More
The post Struggling to Find That Stat? Research Tips for Social Media Marketers appeared first on Hootsuite Social Media Management.
How to Run a Smart Social Media Takeover in 7 Steps
A well-run social media takeover can be a win-win situation for you and your collaborator. Audiences need their attention constantly…
The post How to Run a Smart Social Media Takeover in 7 Steps appeared first on Social Media Marketing & Management Dashboard.
The Data You’re Using to Calculate CTR is Wrong and Here’s Why
Posted by Luca-BaresClick Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP chang…
How Does the Local Algorithm Work? – Whiteboard Friday
Posted by JoyHawkinsWhen it comes to Google’s algorithms, there’s quite a difference between how they treat local and organic. Get the scoop on which factors drive the local algorithm and how it works from local SEO extraordinaire, Joy Hawkins, as she …
YouTube Contests: Creative Ideas and Best Practices
There are many ways to engage your YouTube subscribers and attract new ones. One way is by adding YouTube contests…
The post YouTube Contests: Creative Ideas and Best Practices appeared first on Social Media Marketing & Management Dashboard.
How to Get Clicks Without Resorting to Clickbait: 5 Easy Tactics
As a content marketer you want people to click on your headlines. So they’ll read your posts. And buy your stuff. I get it. Wouldn’t want it any… Read More
The post How to Get Clicks Without Resorting to Clickbait: 5 Easy Tactics appeared first on Hootsuite Social Media Management.
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