Metrics Updates to Offer You More Actionable Business Insights
We’re improving how we report relevance, updating how we calculate potential reach and removing less actionable metrics.
How Google Dishes Out Content by Search Intent
Posted by TheMozTeamThis post was originally published on the STAT blog.
In the STAT whitepaper, Using search intent to connect with consumers, we looked at how SERP features change with a searcher’s intent — informational, commercial, transactional, …
19 Social Media KPIs You Should Be Tracking
You’ve been there: your boss asks how the business’s social media strategy is doing and you know a high-level rundown…
The post 19 Social Media KPIs You Should Be Tracking appeared first on Social Media Marketing & Management Dashboard.
72 Beautiful Instagram Story Templates (And How to Use Them)
Want your brand’s Instagram Stories to look clean, polished and consistently stylish? Instagram Stories templates are the way to go.…
The post 72 Beautiful Instagram Story Templates (And How to Use Them) appeared first on Social Media Marketing & Management Dashboard.
Why Embracing Change is Critical to Business Success
In this week’s episode of Three and a Half Degrees, we connect business executive Beth Comstock and physicist and entrepreneur Suzanne Gildert to discuss how embracing change propels their businesses forward.
This Mom Has 600,000 Followers on Instagram Because of Nap Time
Hootsuite interviewed Laura Izumikawa, a lifestyle photographer and mommy blogger, who grew her Instagram audience from 0 to 600,000 followers with no special equipment or black hat tricks—just… Read More
The post This Mom Has 600,000 Followers on Instagram Because of Nap Time appeared first on Hootsuite Social Media Management.
How to Set Up GTM Cookie Tracking (and Better Understand Content Engagement)
Posted by Joel.MesherghiThe more you understand the behaviour of your users, the better you can market your product or service — which is why Google Tag Manager (GTM) is a marketer’s best friend. With built-in tag templates, such as scroll de…
How to Set Up GTM Cookie Tracking (and Better Understand Content Engagement)
Posted by Joel.MesherghiThe more you understand the behaviour of your users, the better you can market your product or service — which is why Google Tag Manager (GTM) is a marketer’s best friend. With built-in tag templates, such as scroll de…
Fostering Conversation Among Female Entrepreneurs
This International Women’s Day, #SheMeansBusiness is launching its Female Founders dinner series to discuss the challenges and opportunities women face in business.
How to Use Domain Authority for SEO – Whiteboard Friday
Posted by Cyrus-ShepardDomain Authority is an incredibly well-known metric throughout the SEO industry, but what exactly is the right way to use it? In this week’s edition of Whiteboard Friday, we’re delighted to welcome Cyrus Shepard as he explai…
Niche Down & Stand Out
I work with a lot of business owners and one thing I often am asked, especially from owners of speciality / novelty brands, is whether or not their audience is on Facebook. Well I’m here to tell you that with 1.5 billion daily active users, it’s highly…
10+ Things You Need to Stop Doing on Social Right Now
Social media—almost like water (or air) for digital marketing. It’s required, yes. But let’s be real and responsible and reasonable and smart about all of it. Many aren’t… Read More
The post 10+ Things You Need to Stop Doing on Social Right Now appeared first on Hootsuite Social Media Management.
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