Can Google conquer programmatic outdoor advertising? We ask the experts
As Bloomberg put it, “Google may be about to pair all that data it has on users’ web browsing with the ads displayed on public billboards.” The article goes further, suggesting “it could mean that, when a train full of Borussia Dortmund fans arrives at…
Can Google conquer programmatic outdoor advertising? We ask the experts
As Bloomberg put it, “Google may be about to pair all that data it has on users’ web browsing with the ads displayed on public billboards.” The article goes further, suggesting “it could mean that, when a train full of Borussia Dortmund fans arrives at…
Facebook Ad Placements: The Ultimate Cheat Sheet
Find out which Facebook Ad Placements will help you drive success in your next social media campaign.
The post Facebook Ad Placements: The Ultimate Cheat Sheet appeared first on AdParlor.
The best digital marketing stats we’ve seen this week
On we go.
87% of shoppers start their hunt for a new product on digital channels
Salesforces’ latest Shopper Retail report has revealed what modern consumers truly want from retailers.
Based on a survey of 6,000 shoppers from six different countries (…
Do You Need Local Pages? – Whiteboard Friday
Posted by Tom.CapperDoes it make sense for you to create local-specific pages on your website? Regardless of whether you own or market a local business, it may make sense to compete for space in the organic SERPs using local pages. Please give a warm w…
Do You Need Local Pages? – Whiteboard Friday
Posted by Tom.CapperDoes it make sense for you to create local-specific pages on your website? Regardless of whether you own or market a local business, it may make sense to compete for space in the organic SERPs using local pages. Please give a warm w…
All the Facebook Ad Sizes You Need to Know in 2021
Facebook ad sizes change more than a Radio City Rockette changes costume. From introducing new ad formats to constantly updating…
The post All the Facebook Ad Sizes You Need to Know in 2021 appeared first on Social Media Marketing & Management Dashboard.
There’s more to Dynamic Product Ads than Retargeting…
I have conversations often with clients and marketers alike that assume DPAs (dynamic product ads) are a Retargeting-only strategy. Actually DPAs, while extremely effective for retargeting, can be used for any type of targeting. Test it out on your loo…
Testing & Optimizations Chapter 3: Reporting & Optimizations
The final move – review the performance of your campaigns, don’t lose site of performance at the campaign, ad set and ad level. dive into demographic, platform and placement breakdowns. utilize all of that data, to then refine your audiences.
Optimization Note – Watch the cap!
When deciding on whether to add more budget to a performing ad set, I always first take a look at the frequency cap. If your ads are already being seen 4-5x on average per person, maybe it’s not a good idea to add more budget to over-saturating the sam…
Throw in an offer…
Don’t forget to incentivize, warm up that cold audience. It’s hard enough pitching an audience that has never heard about your brand/products; share information about your brand so they can get to know you, throw in an offer and be sure to provide insi…
Amazon is courting advertisers with video ads, external links
But money doesn’t grow on trees, and Amazon’s ability to continue its momentum will depend on its ability to court advertisers, a good number of which are brands that might see Amazon just as much as a competitor as they do a partner.
One of the ways A…
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