F*ck Everything but Ad Spend, Revenue & ROAS [eComm PSA]
None of that other sh*t matters, seriously – clicks (trash), CTR (trash), CPA (trash) – the only thing that matters is if you’re staying within ad spend budget, how much revenue you’re generating and MOST IMPORTANTLY your ROAS (return on ad spend).
Testing & Optimizations Chapter 2: The Setup
Now that you have a persona, few notes on setup – separate all unique audiences!!!!! these cannot be decoupled in reporting, how else will you know exactly what is performing strategize the audience buckets and make sure you have some top of funnel, mi…
Testing & Optimizations Chapter 1: The Research
Here are my steps – client research – who are they (brand, products, services), what have they tried before (mine previous performance data) competitor research – brands, products, services document the audience persona and relevant audiences available
Pixel…or It Didn’t Happen!
If you’re not pixeling, you’re losing. For most CMS this is fairly straightforward. Wordpress – find a plugin. Shopify – find the Facebook Id field in Settings (while you’re there, install a FB shop and set up a Dynamic Product Catalog). Etsy – Faceboo…
Why Anti-Blog?
So here’s the thing, there are lots of blogs that share ridiculously long posts about how you can be better at Facebook advertising. Why does a 5 Step list include 10 paragraphs and a video?! If you’re mildly experienced with running programmatic ads, …
The best digital marketing stats we’ve seen this week
Check out the Internet Statistics Compendium too for further facts and figures.
Interest in virtual reality is declining
A recent article published by Thinknum suggests that, according to sales rank data from Amazon, consumer interest in VR is on the d…
Calculated Fields in Google Data Studio – Whiteboard Friday
Posted by DiTomasoGoogle Data Studio is a powerful tool to have in your SEO kit. Knowing how to get the most out of its power begins with understanding how to use calculated fields to apply good old-fashioned math to your data. In this week’s Whiteboar…
Introducing New Ways for Gaming Marketers to Reach Players
Today, we’re introducing three new ad solutions to help gaming marketers connect with their most valuable players.
Helping Businesses Chat with Customers at Scale on WhatsApp
We’re introducing a solution to help businesses manage communications at scale and a new way for people to quickly start a WhatsApp conversation from an ad on Facebook.
Rewriting the Beginner’s Guide to SEO, Chapter 3: Keyword Research
Posted by BritneyMullerWelcome to the draft of Chapter Three of the new and improved Beginner’s Guide to SEO! So far you’ve been generous and energizing with your feedback for our outline, Chapter One, and Chapter Two. We’re asking for a little more of…
An Introduction to Facebook’s Secret Groups
Psst. It’s time we let you in on a little secret. Facebook Groups are gaining in popularity, and not just among users. Changes made this year to the… Read More
The post An Introduction to Facebook’s Secret Groups appeared first on Hootsuite Social Media Management.
July Highlights in Facebook Business News
This month, we introduced more ways to help you connect with your customers and unlocked insights and strategies to help you advertise more effectively on our platforms.
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