How to Use Facebook Audience Insights for Precise Ad Targeting
Facebook Audience Insights, used wisely, helps you connect your brand directly to your customers. Facebook is one channel to interact with your audience. But how do you know… Read More
The post How to Use Facebook Audience Insights for Precise Ad Targeting appeared first on Hootsuite Social Media Management.
The best digital marketing stats we’ve seen this week
Sit back, enjoy, and don’t forget to check out the Internet Statistics Compendium while you’re at it – it’s full of interesting stuff.
18.1% of all emails are now opened, compared to 17.3% last year
The DMA’s latest email benchmarking report has reveal…
The best digital marketing stats we’ve seen this week
Sit back, enjoy, and don’t forget to check out the Internet Statistics Compendium while you’re at it – it’s full of interesting stuff.
18.1% of all emails are now opened, compared to 17.3% last year
The DMA’s latest email benchmarking report has reveal…
The best Asia-Pacific digital marketing stats from June 2018
Online shoppers in Asia-Pacific most likely to abandon their baskets
SAP’s Consumer Propensity Study was widely covered in trade press in June 2018. The standout finding was that 52% of APAC online shoppers said they would abandon their baskets sometim…
The best Asia-Pacific digital marketing stats from June 2018
Online shoppers in Asia-Pacific most likely to abandon their baskets
SAP’s Consumer Propensity Study was widely covered in trade press in June 2018. The standout finding was that 52% of APAC online shoppers said they would abandon their baskets sometim…
Instagram’s IGTV shows potential but is not yet a free lunch for brands
The use of “TV” in IGTV isn’t accidental. As Instagram CEO Kevin Systrom explained, “Just like turning on the TV, IGTV starts playing as soon as you open the app. You don’t have to search to start watching content from people you already follow on Inst…
Instagram’s IGTV shows potential but is not yet a free lunch for brands
The use of “TV” in IGTV isn’t accidental. As Instagram CEO Kevin Systrom explained, “Just like turning on the TV, IGTV starts playing as soon as you open the app. You don’t have to search to start watching content from people you already follow on Inst…
How account based advertising can help you avoid the ‘content swamp’
1. The swamp
The world is awash with content marketing as more and more marketers understand its importance to a B2B marketing plan. This increasing rush to produce content has driven quality downwards with awareness and link bait the drivers of increa…
How account based advertising can help you avoid the ‘content swamp’
1. The swamp
The world is awash with content marketing as more and more marketers understand its importance to a B2B marketing plan. This increasing rush to produce content has driven quality downwards with awareness and link bait the drivers of increa…
How prepared is the marketing industry for Brexit?
Just yesterday, we learned that Downing Street has put forward a third possible model for handling customs after leaving the EU, to be discussed by senior ministers at Chequers this Friday – possibly inching us closer to an agreement on an issue centra…
How prepared is the marketing industry for Brexit?
Just yesterday, we learned that Downing Street has put forward a third possible model for handling customs after leaving the EU, to be discussed by senior ministers at Chequers this Friday – possibly inching us closer to an agreement on an issue centra…
How prepared is the marketing industry for Brexit?
Just yesterday, we learned that Downing Street has put forward a third possible model for handling customs after leaving the EU, to be discussed by senior ministers at Chequers this Friday – possibly inching us closer to an agreement on an issue centra…
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