November Highlights in Facebook Business News
This month, we introduced new features and offered tips and resources to help you connect with the people that will love your business.
Black Friday and Cyber Monday Insights from Facebook and Instagram
Over Thanksgiving weekend, millions of people turned to Facebook and Instagram to give thanks, discover deals and boast bargains. Facebook IQ gathered data from this busy shopping weekend to help inform your marketing strategy.
Make Business Personal Again
We’re inspired by the businesses already succeeding on Messenger and want to help more small businesses discover the power of Messenger to drive results and make business personal again.
Using Instagram to Drive Sales & Improve ROAS in the Holiday Season
It’s beginning to look a lot like ROAS In peak holiday season, one of the largest US clothing brands worked […]
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5 Halloween Ads That Both Fright and Delight Us
How Brands Can Win on Social Media this Halloween From sitcoms to merchandising, candy to advertising, Halloween has certainly taken […]
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How to Use UTM Parameters to Track Social Media Success
UTM parameters are a simple, straightforward, and reliable way to track traffic online. They’re not affected by changes to third-party…
The post How to Use UTM Parameters to Track Social Media Success appeared first on Social Media Marketing & Management Dashboard.
How to Schedule Facebook Posts to Save Time
Knowing how to schedule Facebook posts helps you: Save time creating individual posts Provide consistent content for your followers Connect and engage with more people It’s a boon… Read More
The post How to Schedule Facebook Posts to Save Time appeared first on Hootsuite Social Media Management.
How One Brand Created a Hashtag That Attracts Millions
Retailer Herschel Supply Company’s #WellTravelled hashtag attracts millions of users from around the world—and has become a shining example for how to do effective marketing on Instagram. In… Read More
The post How One Brand Created a Hashtag That Attracts Millions appeared first on Hootsuite Social Media Management.
Optimize your Ads with Split Testing
Split Testing allows you to simply and accurately test different components of your Facebook ad across devices and browsers, and provides easy-to-understand results.
Inspire Shoppers to Purchase with a Collection
Marketers want better ways to visually inspire mobile shoppers, so we’re introducing collection, a new ad format on Facebook.
What Happens When You Buy Instagram Followers
The Instagram fake follower industry is built on a pretty tempting proposition: spend a little money, and get a lot…
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We Ran $557k in E-Commerce Facebook Ads. Here’s What We Learned.
Last month we ran $557,388 in Facebook ads for two e-commerce clothing brands. Beyond driving sales, we also wanted to use the campaigns to unearth what makes certain ads crush…
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