Posted by Zoe.PeglerWinning the featured snippet for a target keyword means increased traffic to that page, and you can use STAT to achieve those wins. In this week’s episode of Whiteboard Friday, Moz Learning and Development Specialist Zoe P…

Learn how to use natural lighting and Instagram editing tools to improve your business’ social media. See these simple editing tips for Facebook and Instagram posts.

Posted by Victor_IjidolaUnlike B2C brands, B2B businesses are often characterized by:
low search volumes on Google.high competition on scarcely available keywords.
And there’s evidence to support this — usually, where a seven-year-old B2C company is ge…

Culture Shift Labs and Facebook hosted a virtual panel called “Helping Black and Brown-owned Businesses Thrive.” Here are three takeaways.

Posted by larissa-lacerdaFrom the moment I started working with SEO, I was faced with countless optimization tactics. After heading down numerous rabbit holes, I came to see how important it is to identify your low hanging fruit: the opportunities to g…

Posted by KaviKardosSEO education has been central to Moz’s mission since the start. In addition to our many guides, blog posts, and videos, we’ve shifted in recent years to offer on-demand video training courses through Moz Academy. Our team has been …

Posted by Tom.Capper
Way back in 2015, I published an article giving away a free, simple, forecasting tool, and talking through use cases for forecasting in SEO. It was a quick, effective way to see if a change to your site traffic is some kind of seas…

To address the concerns of ads appearing in News Feed next to certain topics, Facebook will begin testing topic exclusion controls. See updates on tools to meet advertisers’ needs.

With Videoshop, creating tutorials, also known as how-to videos is simple. See tips on shooting and editing a hyperlapse video for free.

Posted by amandamilliganIf you need to get backlinks and generate brand awareness for clients, a great way to start is by creating original research and then pitching that research to writers. But the promotion of your work is probably the trickiest pa…

Posted by Imogen_DaviesAt Google’s Search On event in October last year, Prabhakar Raghavan explained that 15% of daily queries are ones that have never been searched before. If we take the latest figures from Internet Live Stats, which state 3.5 billi…

We’re introducing a Conversions API which allows you to share data directly from your server with Ads Manager.