Bringing the Brands People Love Online Into Stores This Holiday Season

Facebook Business

November 05, 2018

Every day, millions of people discover brands and products they love on Facebook and Instagram. This holiday season, we're excited to bring the magic of this discovery into Macy's retail stores. Today, we're opening our first small business pop-up concept in nine Macy's locations across the United States to bring 100 of the most-loved small businesses and digital-native brands on Facebook and Instagram into retail stores for the holiday shopping season.

The pop-up will take place in The Market @ Macy’s in New York City, Pittsburgh, Atlanta, Fort Lauderdale, San Antonio, Las Vegas, Los Angeles, San Francisco and Seattle today through early February. The Market @ Macy's helps both emerging and established brands reach new audiences by showcasing them in a physical space inside Macy's. We know the power of connecting businesses with the people who love them most, which is why we're proud to play a role in expanding the communities of these businesses to in-store shoppers at one of the most beloved retail stores in the world.

Digital-native businesses like Two Blind Brothers, a non-profit that makes ultra-soft designer clothing to help fund blindness research, will have the opportunity to showcase its brand in a physical location, allowing shoppers to feel the brand's clothing for themselves.

To mark the opening, many of the brands appearing in Macy's Herald Square, New York location will be celebrated in an ad campaign running in New York City's Grand Central Station. The campaign, which will run for three weeks beginning today, will inspire shoppers to visit The Market @ Macy's to shop brands like Two Blind Brothers, Love Your Melon, Bespoke Post and Charleston Gourmet Burger Company.

mockup of Facebook's Grand Central Macy's campaign

Get more information about our small business pop-up in The Market @ Macy's.

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