Capture People’s Attention with the New and Improved Facebook Offers
Everybody loves a great offer. Advertisers want to attract people with discounts and other promotions, and people want to be able to easily claim and redeem offers any time, anywhere. That’s why we’ve reimagined and redesigned Facebook Offers for a new, streamlined mobile experience.
Now advertisers can share discounts and promotions where people spend most of their time—on mobile and on Facebook. Advertisers can decide how long their Offers run, who sees them, where they redeem them and more. We’ve also made it easier for people to claim and keep track of their claimed Offers through Facebook, and redeem them across devices or in-store.
Easier for businesses to advertise and share Offers
Facebook Offers makes it easy for advertisers to share their discounts and promotions where people are—on their mobile devices. Businesses can create two types of Offers—online and in-store—and they can share Offers in two ways, in an Offers ad or in a Page post.
Offers ads appear in people’s News Feed in the Facebook mobile app and website. Advertisers can reach the right audiences with creative ad formats—like carousel ads. And for online offers, advertisers can optimize the delivery of their ads to people most likely to make a purchase on their site. Advertisers can see how many offers have been claimed in ads reporting.
The other way for businesses to share Offers is to post them directly on their Page through the Offer Page Composer. All posted Offers will be viewable by anyone visiting the Page. If someone missed a posted Offer, they can click on the new, dedicated Offers tab to see all Offers posted by the business.
Apparel company, Maurices, saw success while testing the new streamlined Facebook Offers—a 31% increase on return on ad spend using Offer ads to promote a $15 discount.
Easier for people to claim and redeem Offers
With our new streamlined mobile experience, people can easily claim Offers on mobile or on desktop. Offers automatically save to the new Offers bookmark. People can review and access their saved Offers any time by clicking on the bookmark, and then redeem them on mobile, desktop or in-store (depending on what the advertiser has specified).
We’ve made it easier than ever before for people to redeemed their claimed offers. People can copy the offer code and access details, such as terms and conditions, on their mobile device while they’re on the advertiser’s mobile site . This way, no one needs to memorize codes or information while shopping. For in-store, people can easily access their Offer through the Offers bookmark and pull it up on their phone at the register. Businesses can choose to enable a barcode or QR code to scan at check out.
Facebook will provide helpful reminders to make sure people never miss out again on Offers they’ve claimed. If people claim an Offer on mobile while they’re on the go, they’ll be reminded about it once they log-in to Facebook on desktop. We’ll also remind them when their saved Offers are about to expire.
Unique offer codes coming soon
Today, Facebook Offers support one offer code or barcode for every claimed Offer ( provided by the advertiser). This solution is perfect for advertisers who want maximum distribution of their Offer. However, sometimes businesses want to give a deeper discount to a certain customer base or they simply want to prevent the possibility of mass distribution. This is why we’re working on the capability for unique offer codes, coming soon. With unique offer codes, Facebook Offers will allow advertisers to seamlessly provide unique offer codes to each individual, preventing the Offer to be distributed to people on a larger scale.
