Lessons Learned From Hosting A Virtual Conference
It turns out that running a live events company during a pandemic is not optimal. Like many other companies, we had to adapt. In the last week of April, we launched tickets for our virtual conference, Social Fresh X. We moved quickly to host a virtual conference because so many businesses were struggling with how […]
Facebook Boycott: How To Pivot Your Ad Dollars #StopHateForProfit
Facebook’s 3 billion monthly users is larger than any country, organization, or religion in the history of humanity. With that size comes influence. And responsibility. Social networks, Facebook especially, have a responsibility to reduce their negative impact on society. That’s the premise behind the #StopHateForProfit Facebook boycott campaign from the ADL, NAACP, Sleeping Giants, and a […]
How To Adjust Your Social Media Marketing During Coronavirus
Marketing in the age of coronavirus can feel like shouting into the ether. It’s an unprecedented time for many folks (and their business models) to say the least. Fear, stress, and uncertainty is a universal tax on all of us. And yet, there is still work to do. So, as marketers and professionals, how do […]
Facebook Ads Are Dead, Long Live Facebook Ads.
What works and what withers in the realm of Facebook Ads is a constant game of testing, research, and adjustment. Beyond the usual tumult, Facebook made some significant changes to the platform this 2018 that require adjusting your strategy. Despite the politics of 2018 for Facebook and the changes to their ad platform, Facebook Ads are still the #1 […]
15 Tips For Creating Video Content That Converts
Video content is a major social trend in 2019. Your business should be investing more in video content marketing if it’s not already. Why video? And why now? First, internet bandwidth finally allows us to watch video from any device without much hassle. Thanks Netflix. Second. Mobile technology, both hardware and software, is driving innovation in […]
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