If you’re long-winded you might need some time to adjust to one of the latest Facebook ad rollouts. There will now only be 3 preview lines before the “See More” prompt is shown to users. For marketers this means ensuring those first 3 lines are short a…

A new feature under the newly rolled out standardized ads manager. You will now notice an arrow next to each campaign. When you click the arrow, you will see the ad sets within that campaign (they also now have arrows next to them). When you click the …

So Facebook has introduced an ad library and you need to check it out immediately – https://www.facebook.com/ads/library. In the spirit of full transparency you can now search for all ads run by page/organization OR topic OR theme. It is a complete lib…

If you haven’t heard yet Instagram is beta testing an in-app checkout experience and it’s a brands dream! Keep your eye out for new updates, as soon as it’s more widely available we’ll be giving it a test drive and sharing our thoughts!

If you’ve been running ads for awhile, you know that it’s not uncommon to have a crap relevance score but great ROAS, or a perfect-10 relevance score without any sales. Well, it sounds like Facebook has heard us, there will be a revamp of relevance met…

One little known fact is that Facebook’s bidding algorithm takes several variables, aside from what you’re willing to spend, into account when serving your ads. It’s not enough to just be waving your dollar. One of those variables is customer satisfact…

If you haven’t heard WhatsApp is now available for targeting! It’s too early to say how amazing, or not, this will be but it’s certainly worth a try.