Apple’s release of iOS 14 introduces many changes to Facebook advertisers. In this blog, we share a summary of these changes and how you can stay on top of these updates.

The post Five Ways Facebook Advertisers Can Prepare for the iOS 14 Updates appeared first on AdParlor.

The social media app Clubhouse has blown up over the past year. Here’s how marketers can use the app to build and grow their business.

The post The Power of Clubhouse: Marketing Lessons from the Latest Social Media App appeared first on AdParlor.

Instagram has transformed the way people shop online and how businesses adapt to current circumstances. As we continue to use social commerce in the new year, we’re reflecting on the 2020 trends that surprised us along with the Instagram marketing trends for 2021.

The post Instagram Marketing Trends You Need to Know in 2021 appeared first on AdParlor.

In the past nine months, consumers have naturally made a dramatic move to online shopping as many of their favourite brick-and-mortar shops have closed or reduced hours due to COVID-19. Here are a few takeaways that will elevate your advertising efforts and help you deliver on performance goals.

The post 4 Trends that Shaped the 2020 Holiday Shopping Season appeared first on AdParlor.

Using attribution models, marketers can assign credit to touchpoints along the consumer’s buying journey. With the right attribution model, you can track traffic and scale ads more accurately than ever before.

The post How to Choose the Best Marketing Attribution Model appeared first on AdParlor.

It’s no surprise that the holiday season is going to look very different this year. To help you prepare, we’re sharing the 5 tactics retailers are using this holiday season to maximize their sales during the busiest shopping time of the year.

The post 5 Tactics Retailers are Using This Holiday Season appeared first on AdParlor.

Amidst changing consumer preferences, new COVID-related safety measures, and supply-chain setbacks, many marketers are adapting their playbooks in preparation of an unprecedented holiday season. How can brands cut through the noise ahead of the Holiday season to win big? Read on for key pre-Black Friday insights and findings.

The post 4 Insights to Attract More Customers During the 2020 Holiday Season appeared first on AdParlor.