For marketers, it’s important to understand apparent shifts in social behavior. After all, if you base your marketing strategy on incorrect assumptions, you’ll have a hard time meeting… Read More

The post 3 Social “Trends” That Just Aren’t True (And Why Believing Them is Bad) appeared first on Hootsuite Social Media Management.

Almost 80 percent of 18- to 24-year-olds are now on Snapchat. Most log on daily, which makes mastering the platform a must for many marketers. Hosting a Snapchat… Read More

The post How to Host a Successful Snapchat Takeover in 9 Easy Steps appeared first on Hootsuite Social Media Management.

Facebook Blueprint is an e-learning platform that offers free, self-paced courses on Facebook and Instagram advertising. Since its launch in 2015, more than two million people have enrolled… Read More

The post How to Decide if You Should Get a Facebook Blueprint Certification appeared first on Hootsuite Social Media Management.

It might seem harder to learn how to create a YouTube channel than it is to get started with some of the other social networks. But it doesn’t… Read More

The post How to Create a YouTube Channel to Grow Your Brand and Make Money appeared first on Hootsuite Social Media Management.

LinkedIn Showcase Pages are a smart place to highlight a special side of your brand—especially if it’s business related. More than 90% of professionals rank LinkedIn as their… Read More

The post 7 Secrets to Creating Impressive LinkedIn Showcase Pages appeared first on Hootsuite Social Media Management.

You’ve probably seen #TBT or “Throwback Thursday” before. Maybe it was an embarrassing yearbook photo from a high school friend. Maybe it was a an Instagram post from… Read More

The post TBT Meaning, and How to Use “Throwback Thursday” on Social Media appeared first on Hootsuite Social Media Management.

We look at our phones about 80 times per day, or once every 12 minutes. With these staggering numbers in mind, it makes sense that we want our… Read More

The post How to Create Mobile Wallpapers to Share with Your Instagram Followers appeared first on Hootsuite Social Media Management.

No matter how dedicated you are to running your company’s Instagram account, you can’t be there all the time. Everyone needs a vacation every now and then! When… Read More

The post How to Create an Instagram Stories Style Guide (and What to Include) appeared first on Hootsuite Social Media Management.