The 8 Best Instagram Analytics Tools (And Metrics to Track)
Any successful strategy requires four components: goal-setting, implementation, analysis and refinement. Instagram analytics address the analysis portion of this equation…
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5 Ways to Use Virtual Reality in Your Marketing Strategy in 2018
Virtual reality (VR) and augmented reality (AR)—you’ve probably heard these phrases a lot recently. In between technology making great strides and ease of accessibility, more brands are using… Read More
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11 Tips to Improve Your Facebook Ad Conversions
The changes Facebook made to its News Feed algorithm earlier this year mean that social media marketers need to up their ad game on the platform. The same… Read More
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How to Use Instagram Mute (And How Not to Get Muted)
For the conflict-averse, or those who just want a breather from a certain Instagram account, it’s time to get acquainted with your new best friend: the Instagram mute… Read More
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Influencer Marketing Guide: How to Work With Influencers
Influencer marketing, also known as branded content or working with creators, is a surefire way to expand the reach of…
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How to Use Facebook Audience Insights for Precise Ad Targeting
Facebook Audience Insights, used wisely, helps you connect your brand directly to your customers. Facebook is one channel to interact with your audience. But how do you know… Read More
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8 Ways Brands Are Using Messenger Apps to Reach their Audience
Messenger apps and their integrated chatbots are showing up more and more in our web faces and places. Why? To help answer questions, fulfill requests, and have other… Read More
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How to Use UTM Parameters to Track Social Media Success
UTM parameters are a simple, straightforward, and reliable way to track traffic online. They’re not affected by changes to third-party…
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How to Schedule Facebook Posts to Save Time
Knowing how to schedule Facebook posts helps you: Save time creating individual posts Provide consistent content for your followers Connect and engage with more people It’s a boon… Read More
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How One Brand Created a Hashtag That Attracts Millions
Retailer Herschel Supply Company’s #WellTravelled hashtag attracts millions of users from around the world—and has become a shining example for how to do effective marketing on Instagram. In… Read More
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