Grow Your Business with More Engaged App Users
Grow Your Business with More Engaged App Users
Facebook BusinessWhen your business relies on an app for growth, user retention and profitability are top priorities. But we know only 10-12% of app users stay active seven days after downloading an app and only 4-5% stay active after 30 days. AppsFlyer State of App Engagement 2017 That’s why we’re excited to introduce retention optimization to help app advertisers acquire users likely to be highly engaged. When used with app install ad campaigns, you'll have the option to optimize for returns on day two or day seven after install in order to find users who are likely to return to your app and can help grow your business.
Apps testing retention optimization are already seeing results.
Starz also saw results using retention optimization to acquire users for its subscription-based service.
We’re also adding four new metrics in Ads Manager to measure retention performance of app install ad campaigns. These metrics will help you measure the number of users who opened your app after installing and the cost per retention.
Facebook Ads ManagerRetention optimization and the new retention metrics in Ads Manager are now available to all advertisers globally.
Grow your app engagement with retention optimization.
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