How to Maximize Sales during Peak Holiday Shopping Season
How to Maximize Sales during Peak Holiday Shopping Season
Facebook BusinessAs the calendar tips into Late Fall, now is the time to get ahead of peak holiday shopping and drive more sales this season. While conversions happen on Facebook year-round, they can accelerate in the later months given the highly promotional period when retailers are driving holiday sales. In fact, according to a Facebook-commissioned Ipsos study, in 2018, nearly half of US shoppers started shopping for the holidays in November or earlier. Facebook IQ Source: Facebook Stories survey by Ipsos (Facebook-commissioned survey of 7,720 people ages 13-54 in US, Aug 2018. All participants surveyed reported they use stories on at least one Facebook-owned app (Facebook, Instagram, Messenger, or WhatsApp) at least once per week. Here are a few tips to help you maximize holiday sales this season.
Kick-Off Your Sales Campaigns
Make sure your Facebook campaigns are set up to try and reach the right audiences at the right time, within a price-point that is most efficient. You can tick the box for Automatic Placements to to run ads across the entire Facebook family and deliver ads on the platform most likely to drive results. Automatic Placements helps reach audiences where they are already spending their time, whether on Facebook Feed, Marketplace, Instagram, or via Audience Network. In fact, when combining Facebook and Audience Network, some advertisers have seen, on average, 11% more conversions and 16% more video views. “Facebook Global Holiday Study,” Facebook-commissioned online study by Ipsos, Jan 2019. You can also leverage campaign budget optimization to automatically distribute your campaign budget to get you the overall best results. And with lowest cost bidding, you can tell Facebook to bid with the goal of getting you the lowest possible cost per action.
Scale a More Personalized Ad Experience
The holiday season attracts an array of shoppers looking to make a variety of purchases. These shoppers want to see ads that are relevant to their interests. This season take advantage of tools that reach people in ways that are personalized at scale. For advertisers using Dynamic Ads, you can layer in our new dynamic formats and ad creative to show different formats and creative to different people based on what they're most likely to respond to. In a recent test of 12 eCommerce and Retail advertisers, results showed that leveraging dynamic formats and ad creative outperformed carousel-only ads in driving lift across content views, add-to-cart, purchases, and sales, with an average of 34% improvement in incremental ROAS compared to carousel-only ads. Facebook internal data, Dynamic ads format personalization - conversion lift results, sample size 12 retail & ecommerce advertisers, August-September 2019.
Seamlessly Customize Ads
To save time but keep ads customized, you can run ads in stories using new customizable stories templates. Customizable stories templates provide you with the flexibility to customize your existing assets for stories with minimal effort, helping save time & resources. By using an automatic template in stories, saw 468 incremental app installs. They then layered in customizable stories templates to their creative and saw an additional 40% increase in incremental app installs compared to the automatic default template. Facebook internal case study, August 2019. In addition to stories templates, you can also customize your video ads with our new video overlays tool, which allows you to add text and logos to your video ads at various times and locations throughout the ad. This helps land your message without sophisticated video editing tools.
Cut Through the Holiday Clutter and Engage with Your Customers
The holiday season is an incredible opportunity to connect with shoppers and assure that your products rise to the top of their wish lists. But shoppers no longer want to be “marketed at” – they want to be in conversation and they want to be entertained. Invite shoppers to playfully engage with your brand through our array of new interactive ads formats. You can now leverage features such as video polls on Facebook or polling stickers on Instagram to invite real responses and interaction with your ads. Or resonate with shoppers by capturing attention through AR ads or playable ads.
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October 24, 2019
How to Maximize Sales during Peak Holiday Shopping Season
A
Kick-Off Your Sales Campaigns
Make sure your Facebook campaigns are set up to try and reach the right audiences at the right time, within a price-point that is most efficient. You can tick the box for Automatic Placements to to run ads across the entire Facebook family and deliver ads on the platform most likely to drive results. Automatic Placements helps reach audiences where they are already spending their time, whether on Facebook Feed, Marketplace, Instagram, or via Audience Network. In fact, when combining Facebook and Audience Network, some advertisers have seen, on average, 11% more conversions and 16% more video views.2 You can also leverage campaign budget optimization to automatically distribute your campaign budget to get you the overall best results. And with lowest cost bidding, you can tell Facebook to bid with the goal of getting you the lowest possible cost per action.
Scale a More Personalized Ad Experience
The holiday season attracts an array of shoppers looking to make a variety of purchases. These shoppers want to see ads that are relevant to their interests. This season take advantage of tools that reach people in ways that are personalized at scale. For advertisers using Dynamic Ads, you can layer in our new dynamic formats and ad creative to show different formats and creative to different people based on what they're most likely to respond to. In a recent test of 12 eCommerce and Retail advertisers, results showed that leveraging dynamic formats and ad creative outperformed carousel-only ads in driving lift across content views, add-to-cart, purchases, and sales, with an average of 34% improvement in incremental ROAS compared to carousel-only ads.3
Seamlessly Customize Ads
To save time but keep ads customized, you can run ads in stories using new customizable stories templates. Customizable stories templates provide you with the flexibility to customize your existing assets for stories with minimal effort, helping save time & resources. By using an automatic template in stories, Streetbees saw 468 incremental app installs. They then layered in customizable stories templates to their creative and saw an additional 40% increase in incremental app installs compared to the automatic default template.4 In addition to stories templates, you can also customize your video ads with our new video overlays tool, which allows you to add text and logos to your video ads at various times and locations throughout the ad. This helps land your message without sophisticated video editing tools.
Cut Through the Holiday Clutter and Engage with Your Customers
The holiday season is an incredible opportunity to connect with shoppers and assure that your products rise to the top of their wish lists. But shoppers no longer want to be “marketed at” – they want to be in conversation and they want to be entertained. Invite shoppers to playfully engage with your brand through our array of new interactive ads formats. You can now leverage features such as video polls on Facebook or polling stickers on Instagram to invite real responses and interaction with your ads. Or resonate with shoppers by capturing attention through AR ads or playable ads.
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