How to think like a creator: tips from a mobile-first storyteller

Facebook Business

To celebrate the premiere of Facebook Watch original series The Birch, Facebook hosted advertisers for a morning of learning centered on mobile video. Facebook's Head of Global Creative Strategy Ricky Van Veen led a dynamic conversation with Executive Producer of The Birch and Crypt TV CEO and Co-Founder, Jack Davis, where he shared the inspiration behind his new show and advice on innovatively connecting with audiences and building for our platforms. Check out the video below.

We want to encourage you to think creatively when planning your next campaign. Here are some ways you can think like a creator and apply some of these best practices to your own advertising efforts:

1. Building captivating creative

When thinking about your campaign, start by building for viewer behavior. Grab viewers’ attention right away with content that leads with excitement from the start. Use dynamic visuals: consider video, cinemagraphs, motion graphics, and moving type to keep viewers engaged.

2. Keep a mobile-first audience in mind

Your audience is what matters most and they're on our platforms to find emotional connection. It's important to reach them with the creative they can relate to on a personal level and are therefore most likely to respond to. Customize video ads with overlays like text and logos to land your message in a personalized way. Finally, be sure to test and learn--see what your audience is responding to and adjust based on what is working.

3. Foster community

Engage with consumers on a personal level to grow an audience. Customers don’t want to just be marketed to -- they want to be in conversation and they want to be entertained, so invite them to engage with interactive ad formats. Trial innovative tools like Messenger bots to develop one on one communication with your customers and increase engagement.

Interested in seeing more from Jack Davis? Be sure to watch his latest series, The Birch, only on Facebook Watch.

Get Facebook Business news in your inbox.

Sign up for our monthly newsletter for the latest updates, insights, marketing trends and articles from Facebook.

Tags

Best Practices

Best Practices
·
November 13, 2019

How to think like a creator: tips from a mobile-first storyteller

Ricky Van Veen chats with Jack Davis about The Birch

T

o celebrate the premiere of Facebook Watch original series The Birch, Facebook hosted advertisers for a morning of learning centered on mobile video. Facebook's Head of Global Creative Strategy Ricky Van Veen led a dynamic conversation with Executive Producer of The Birch and Crypt TV CEO and Co-Founder, Jack Davis, where he shared the inspiration behind his new show and advice on innovatively connecting with audiences and building for our platforms. Check out the video below.

We want to encourage you to think creatively when planning your next campaign. Here are some ways you can think like a creator and apply some of these best practices to your own advertising efforts:

1. Building captivating creative

When thinking about your campaign, start by building for viewer behavior. Grab viewers’ attention right away with content that leads with excitement from the start. Use dynamic visuals: consider video, cinemagraphs, motion graphics, and moving type to keep viewers engaged.

2. Keep a mobile-first audience in mind

Your audience is what matters most and they're on our platforms to find emotional connection. It's important to reach them with the creative they can relate to on a personal level and are therefore most likely to respond to. Customize video ads with overlays like text and logos to land your message in a personalized way. Finally, be sure to test and learn--see what your audience is responding to and adjust based on what is working.

3. Foster community

Engage with consumers on a personal level to grow an audience. Customers don’t want to just be marketed to -- they want to be in conversation and they want to be entertained, so invite them to engage with interactive ad formats. Trial innovative tools like Messenger bots to develop one on one communication with your customers and increase engagement.

Interested in seeing more from Jack Davis? Be sure to watch his latest series, The Birch, only on Facebook Watch.

How to think like a creator: tips from a mobile-first storyteller
Tips · November 14, 2019

How to think like a creator: tips from a mobile-first storyteller

Alongside the premiere of Facebook Watch original series The Birch, we connected with advertisers on mobile video learning best practices. Here are some tips we shared.

New Considerations for Creating Effective Stories Ads
Tips · November 12, 2019

New Considerations for Creating Effective Stories Ads

Stories help people and brands enhance interactions and marketers are leaning in. We looked at how creative elements drive sales performance and here are our findings.

How to Maximize Sales during Peak Holiday Shopping Season
Tips · October 24, 2019

How to Maximize Sales during Peak Holiday Shopping Season

We’re about to reach peak holiday shopping season. It’s time to take action to maximize holiday sales so check out these tips that will help you engage customers.

Get Facebook Business news in your inbox.

Sign up for our monthly newsletter for the latest updates, insights, marketing trends and articles from Facebook.