How to Craft the Perfect Social Media Bio: 46 Free Templates

A social media bio is like an introduction with a limited character count. That’s right: the pressure’s on.

If you hate elevator pitches or coming up with a fun fact about yourself at networking events ), you’re probably finding writing your bio for Instagram, TikTok, Facebook, X (Twitter), LinkedIn, and Pinterest just as intimidating.Especially because length, tone, and emoji usage varies across platforms.

Luckily, AI social media generators can write up a bio on the fly, and we’ve got over 40 examples from brands that are rocking the bio game in this post.

What is a social media bio?

A social media bio is a short, text-based intro that appears on your social profile. Nearly all social media platforms (including Instagram, Facebook, X/Twitter, LinkedIn, Pinterest, YouTube, and TikTok) can include a social media bio as part of a profile.

If you think of your social media profiles as a welcome mat for your content, the bio is the message on the mat.

A typical social media bio often includes:

• The profile username
• A profile photo
• A brief description of what kind of content the user posts
• Contact info
• Web links to more of the user’s work
• Timely news, updates or important information

What makes a great social media bio?

One thing all social platforms have in common when it comes to bios is limits: you only have a certain number of characters, words or clickable links that can be included in a bio.

This isn’t the spot to dive deep into details or be overly wordy—social media bios should be clear, concise, and informative.

That said, personality is also key. Don’t forget, your bio is likely one of the very first things that a user will experience when looking at your account (and deciding whether or not you’re worth a follow), so it’s important that it accurately represents you and the type of content that you create.

Consistency matters, too. Reliable and recognizable branding will help users instantly identify your account. Some parts of your profile should stay relatively constant (your profile picture, for example, should be semi-permanent so that your followers can recognize you).

Free social media bio generator

For a headstart on your social media bio, use Hootsuite’s free bio generator. Just plug in the social network, account type, category (options include foodie, real estate, home goods, and more), some keywords, and a call to action, and you’re set.

As with any digital generator or AI tool, make sure to proofread and update your bio before publishing. Nobody’s perfect, even robots.

Instagram bios

Instagram bios can be a maximum of 150 characters. Bios can include text and emojis as well as up to 5 links.

A great Instagram bio will tell potential followers what they can expect from your page. Often, a bio will state where the brand or creator is based and briefly explain what they do.

Using keywords relevant to your industry or content will help Instagram determine what you’re all about. And in turn, your account will be better served by Instagram’s algorithm, showing up in more searches, on more explore pages, and organically on Reels.

Most Instagram bios are formatted with soft returns,

and many use emojis,

making the text easy to scan

kind of like this sentence.

Psstt: Need more inspo? Allow us to introduce you to our free bio generator made just for Instagram.

9 Instagram bio templates

Template 1: History lesson

If you’re established in your industry, your bio is a good place to brag about it.

[Who you are/why you’re an expert]

[Your brand’s founding date]

[Business hours]

[Address]
[Links]

Source: @westpointcycles

Template 2: Celebration station

Marking a big anniversary or occasion for your brand? Let IG users know in your bio.

[Industry category]

[What you do]
[What you’re celebrating]

[Links]

Source: @marimekko

Template 3: Sass master

Sometimes, less is more: show off your brand’s sense of humour with a short and funny bio.

[Punny slogan]

[Links]

Source: @beis

Template 4: Brag alert

Has your brand been featured in any well-known magazines or reputable blogs? List your accolades in your bio.

[Emoji + Brand slogan]

[Description of your company]

[Names of publications you have been featured in]

[Links]

Source: @vitruvi

Template 5: Emoji bullets

Emojis make fun, easy-to-read bullet points that add some extra pizazz to your Insta bio.

[Emoji + Brand slogan]

[Emoji + What you do]

[Emoji + Your environmental impact]
[Emoji + Your audience numbers]

[Address]
[Links]

Source: @revolcares

Template 6: Flag on the play

If your brand is available in multiple countries, using flag emojis is a good way to communicate that (and stay within that 150-character count).

[Industry category]

[Brand slogan]

[Available in + flag emoji for every country your products or services is available in]

[Links]

Source: @ruggable

Template 7: Short and simple

Not every brand personality calls for emojis: sometimes, a clear business bio description is all you need for an effective Instagram bio.

[Who you are + What your brand does + Any certifications you have]

[Links]

Source: @monostravel

Template 8: Point it out

Steer potential buyers towards your e-commerce site with arrow emojis that frame your call to action.

[Industry category]
[What you do]

[Tag to be featured]
[Arrow emoji + Call to action + Arrow emoji]

[Links]

Source: @article

Template 9: Tag yourself

If your brand has multiple Instagram accounts, tag each account in the other’s bio to cross-promote.

[Brand slogan + Hashtags]

[Tag for related accounts]

[Links]

Source: @arcteryx

TikTok bios

TikTok bios appear at the top of your profile and can be a maximum of 80 characters long—so a TikTok bio can fit a little more than half the information that an Instagram bio can.

Since the user experience of TikTok is practically 100% algorithm-driven, using keywords isextra important. Give the platform the tools it needs to classify your brand into a particular category and show your content to people who will care about it.

That said, some accounts opt to keep their bio brief and silly. If that suits your brand’s personality, go full goofball (just make sure you’re using other strategies to grow on TikTok, too).

8 TikTok bio templates

Template 1: Slogan central

Using a mix of quippy slogans, hashtags and emojis, you can communicate a lot in just a few words.

[Brand slogan]

[Hashtag + Emoji]

[Brand location + Emojis]

[Links]

Source: @nyxcosmetics

Template 2: Emojis only

An emoji’s worth a thousand words (or in this case, 80). A couple of strategic emojis can serve as a snappy, informative bio—especially if you’re an astronaut, like the example below.

[Emojis]

[Links]

Source: @kelliegerardi

Template 3: Making the call

To drive more traffic towards your link, use emojis and a call to action in your TikTok bio.

[Emojis + Call to action + Emojis]

[Hashtag and pronouns]

[Email contact]

[Links]

Source: @drewafualo

Template 4: Clear and concise

Usually, the larger the corporate account, the more professional a bio should be. If it suits your branding, a simple statement about who you are will do (and the word “official” never hurts).

[Who you are]

Source: @disneystudios

Template 5: Get your Gen Z on

Remember what we just said about corporate accounts keeping it profesh? Another option is to lean into TikTok’s casual nature and throw in some (appropriate) Gen Z slang.

[Short, slang-y tagline + Emojis]

[Links]

Source: @trivago

Template 6: Ask for follows

If your aim is to grow your audience on TikTok, why not ask for follows in your bio?

[Request for follows + Why you want them]

[Contact info]

[Links]

Source: @iankyo

Template 7: Resource central

Don’t just direct your profile viewers toward the link in bio: tell them exactly what they’ll find there.

[Emoji + What you do]

[What your link in bio leads to]

[Links]

Source: @glowdiaries__

Template 8: Local love

The average TikTok scroller will see videos from all over the world, so if you’re a brick-and-mortar business, it’s a good idea to list your location in your bio.

[What you do + Where you’re based + What year your brand was founded]

[Links]

Source: @earnesticecream

Facebook bios

Facebook bios exist in two different parts of your profile. There’s the “Intro” section, which appears on the first page of your profile and is a maximum of 101 characters. Then, there’s the “About” section, which is visible in the About tab under “Details about [profile name].”

The “About” section character count is practically unlimited (something like 50,000 characters), but don’t use this as an excuse to write a novel—even with the higher character count, your “About” section should still be concise.

Facebook bios are used to introduce audiences to the page, to explain who you are, what you do/sell, your goals, and why people should follow you. Emojis are common in the “Intro” section, but not often used in the “About” section.

5 Facebook bio templates

Template 1: All about aspiration

Add some inspiration to your profile by explaining how your brand can change your potential customers’ lifestyles.

[What value you provide]

[What you sell]

[Links]

Source: @ottostudioca

Template 2: Quick rundown

Share who you are and what makes you special in just a few paragraphs.

[Who you are + What you do + Who you serve] [Your goals and values]

[Your founding date + Location + Website/ Landing page]

[Notable achievements + awards]

Source: @aritzia

Template 3: Keeping it casual

A pared-down intro that focuses on the main pillars of your business will keep your profile from looking cluttered.

[Contact link]

x x x

[Branded hashtag]

Source: @westelm

Template 4: Background character

The “About” section is a great place to go into detail about yourself and your brand.

[How your brand started] [Your initial goals] [How your brand grew]

[What your work looks like now] [Who your audience is + What you provide for them] [How far your reach is] [Notable achievements]

[Contact info]

Source: @humansofnewyork

Template 5: Triple threat

You can’t go wrong with three quick facts about your business as an Intro.

[Brand slogan]

[What you do]

[Available in + Flag emojis]

Source: @ednascocktails

X (Twitter) bios

Your bio on X (Twitter) can be up to 160 characters. Bios on this platform range from professional to casual, depending on the brand.

The most exciting thing about Twitter bios? You can add hyperlinks to them. That means you have more opportunities than just the dedicated “links” section of your profile to drive traffic to your website.

5 X (Twitter) bio templates

Template 1: Hashtag happy

Hashtags can help your audience locate your social media content in the big wide world of X—add them to your bio so the right people can find you.

[Welcome message with hashtag] [What you do, hashtagged] [Directions for questions + multilingual description]

Source: @ALDO_Shoes

Template 2: Affiliate list

If your brand has affiliated accounts, list them in your bio so users can follow the whole family.

[Brand slogan]

[Affiliated accounts]

Source: @Olympics

Template 3: Bio goals

Put your company’s mission statement in your bio to let your audience know what you’re aiming for.

[Mission statement] [Direction to support]

Source: @Microsoft

Template 4: UGC ask

If your brand relies on user-generated content or audience intel to do what you do, consider putting a contact link directly in your Twitter bio.

[Invitation to share feedback, intel or tips] [Link to online form]

Source: @nytimes

Template 5: Fan behaviour

If your X/Twitter vibe is more on the humorous and casual side (referencing a lot of pop culture), your bio can be the same.

[Pop culture reference]

Source: @netflix

LinkedIn bios

LinkedIn bios are under the “About” or “Overview” section of your profile (it differs depending on what kind of account you have). Bios can be a maximum of 2,600 characters—this professional network isn’t messing around.

LinkedIn bios usually include much of the same information that bios on other social platforms do: think who you are, what you do, and who you do it for. However, just like on a resume or CV, LinkedIn bios are typically focused on numbers. Whenever you can, list concrete, qualitative achievements in your LinkedIn bio.

It’s not common for LinkedIn bios to use emojis, but you do you.

6 LinkedIn bio templates

Template 1: Elevator pitch

Keep your LinkedIn bio short and to the point with a few info-packed sentences about your brand.

[What your brand is + Who your founders are] [What you do + How many people you serve] [Your mission]

Source: @dryatlas

Template 2: Life story

If your brand has a long history, you can use LinkedIn’s generous character limit to share it.

[What your brand is + Who your founders are + When you were founded] [How many locations you have + Where you are located] [Your brand goals at launch]

[How your brand has grown] [Why employees like working for you]

Source: @earls-restaurants

Template 3: Mission statement

If you’re a social media marketer doing social media management for a nonprofit or charity, include your organization’s mission statement in your bio.

[Who you are + What you do] [Your mission statement] [CTA to visit your website]

[Your registered charity number]

Source: @food-stash

Template 4: The lightbulb moment

Since LinkedIn is all about jobs and opportunities, you may want to lean to the inspirational, community-building side for your bio (especially if your business is networking-focused).

[A statement about the problem you’re trying to solve] [Who you are and what you do]

[A welcome message + Who your customer base is] [What impact you have]

[CTA #1]

[CTA #2]

Source: @mondaygirl

Template 5: Trophy case

Show off your awards and accolades by making them a part of your LinkedIn bio—when you’re recruiting, any management-related awards will set you apart from other businesses.

[What you believe in] [What your brand and employees do]

[How long you have been in business + Important achievements you have made]

[Why your employees are great + Encouragement to join your team]

[A list of your awards]

[CTA + web links]

Source: @american-express

Template 6: Language arts

A bilingual company should have a bilingual bio: make sure to include translations if your customer base speaks multiple languages.

[Who you are and what you do]

[What sets you apart] [Numbers and achievements you are proud of]

[Who you serve + Your mission statement + Your goals]

[All of the above, again, translated!]

Source: @canada-post

Pinterest bios

To create a Pinterest bio, fill out the “About” section of your profile. Compared to other social platforms, Pinterest bios can be quite lengthy (a maximum of 500 characters) so you have a lot more space to play.

And ,you have a lot more space for keywords, SEO optimization and introducing yourself.

Pinterest bios are often broken into multiple parts with paragraph breaks, similar to the blog post you’re reading right now.

Pinterest bios don’t have clickable hyperlinks—there’s a “Website” section for that. And because you can only include one clickable link on a Pinterest account, it’s a good idea to use a Link Tree.

7 Pinterest bio templates

Template 1: About you

Keep it simple by making your Pinterest bio a short introduction to your account.

[Who you are + What you offer]

Source: @pawleaks

Template 2: Keeping it brief

Minimalist branding may call for a minimal bio—if it suits your aesthetic, your Pinterest bio can be just a short, snappy tagline.

[Brand slogan] [What sets you apart]

Source: @saltyfaceofficial

Template 3: Follow for more

Add a call to action to your Pinterest bio to encourage users to smash that “follow” button.

[What you do] [Call to action + Why they should follow you] [Brand slogan]

Source: @cricut

Template 4: Right on schedule

If you’re pinning regularly (which you should be) and sticking to a predetermined schedule, let your followers know that in your bio.

[Greeting] [Who you are + What you do] [What you pin + When you publish new content]

Source: @ty_berrymuch

Psstt: To make scheduling your pins in advance easy, try Hootsuite’s Pinterest publishing tools.

Template 5: Current events

It’s a no-brainer to post brand news on your feed, but consider adding a note about any current, relevant info to your bio (especially if it’s a selling opportunity).

[Call to action to promote new offer] [Who you are + Past achievements] [What you offer]

Source: @hbharvest

Template 6: Freebies first

Offering your audience a free resource is a great way to create community and build trust in your brand. Share that resource in your bio so new followers can get in on the deal.

[What you do] [Call to action for free resource]

Source: @ruffled

Template 7: Keyword salad

Use your Pinterest bio’s 500-character maximum by including as many relevant keywords as possible. This makes it easier for your target market to find you.

[Who you are] [What you offer] [Welcome message] [What you do + Why you do it]

Source: @themixxery

YouTube descriptions

6 YouTube description templates

The YouTube version of a social media bio is a channel description. Your channel description appears on your profile and can be 1000 characters.

The aim of a YouTube description is usually to convince the viewer to subscribe, so it should include who you are, what you do and why what you do is valuable to the viewer.

Source: @NatGeo

While the character limit is high, only the first few words of your bio are visible without clicking “more” (see the example above). Be sure to frontload the important information so it doesn’t get missed.

Template 1: Make it personal

If your YouTube channel is focused on your life and personality, your bio should be, too.

[Greeting]

[Welcome message + What you do]

[Signoff]

[Your name]

[Links]

Source: @celinetails

Template 2: Totally tags

Use hashtags in your YouTube channel description to make it easier for viewers to find you.

[What you do + Emojis]

[Hashtag + Business hours + Website]

Source: @sciencemuseumofminnesota

Template 3: Encouragement hour

The descriptions of education-based YouTube channels often inform audiences why the content is worth learning.

[Who you are] [How you educate]

[Your brand motto] [What that motto means to you]

[CTA + Link]

Source: @piximperfect

Template 4: Quick rundown

Your YouTube description doesn’t have to be long—include the important stuff, like your name and what you do, and you’re all set.

[Greeting + Emoji] [Who you are + What you do]

[Business name]

Source: @yeppeneydoodles

Template 5: Stay engaged

The more interactions your YouTube videos have, the better—welcoming engagement from your viewers in your bio reminds them to like, comment and share.

[Welcome message]

[What you do]

[Encouragement of comments, shares etc.]

[Thank-you]

Source: @fixitsamo

Template 6: The future is email

Add your email contact info to your YouTube channel description so it’s easy for viewers (and advertisers) to reach you.

[Greeting + Who you are] [Emoji] [What you do] [Emoji] [Why your content is worth watching] [Emoji] [Welcome message + Invitation to subscribe] [Emoji]

[Contact info]

Source: @ASMRSOAP

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