Introducing a New Info and Ads Section on Pages

Facebook Business

June 28, 2018

We’re taking significant steps to bring more transparency to ads and Pages on Facebook. Giving people more information about any organization and the ads it's currently running will mean increased accountability for bad actors, which will help to prevent abuse on Facebook.

In April, we announced that we would make our Pages and ads more transparent. Today, June 28, we’re introducing a new Info and Ads section on Pages. This section is designed to bring additional transparency to Pages and the ads they’re running. Info and Ads allows anyone on Facebook to view the active ads a Page is running as well as the ability to learn more information about the Page (such as the date created and any previous name changes).

Active ads running on a Page

From the Info and Ads tab, people will be able to view the active ads a Page is running across Facebook, Instagram, Messenger and Audience Network, even if they’re not in the target audience. People can click on interactive elements of the ads, but engagement, such as Likes, comments or shares will not be available. In addition, impressions, video views and clicks on ads within the Info and Ads section will not be counted and advertisers will not be charged for this ads activity.

More information about Pages

We’re increasing the information you see about Pages with a Page Info section that shows additional context such as the date the Page was created and recent Page name changes. We will continue to add to the information we share about Pages over time.

Our mission is focused on giving people a voice and bringing everyone closer together. We’re taking these steps as part of our efforts to prevent election interference and protect against bad actors. And of course, to provide people with more information about what they see on Facebook.

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