Introducing Facebook Stories Ads

Facebook Business

September 26, 2018

Stories are where people share and discover content they care about in fast and fun ways. And the use of stories across platforms is growing everywhere. In fact, an Ipsos survey of stories users commissioned by Facebook IQ found that 68% of people say they use stories on at least three apps regularly, and 63% plan to use stories more in the future. Facebook Stories survey by Ipsos. Facebook-commissioned survey of people ages 13-54 in AU, BR, CA, DE, FR, ID, IN, MX, PH, TH, the UK and US, Aug 2018. All participants surveyed reported they use stories on at least one Facebook app (Facebook, Instagram, Messenger, or WhatsApp) at least once per week. Last year, we launched Instagram Stories ads and since then, advertisers have embraced the format, creating engaging ads for people that also drive business results.

More than 300 million people use Facebook Stories and Messenger Stories every day. Facebook internal data, September 2018 And to help businesses reach more people, we're now making Facebook Stories ads available to all advertisers around the world.

Drive business results with stories ads

Now you can include Facebook Stories as an additional placement to News Feed or Instagram Stories ad campaigns, delivering your message in a fullscreen, immersive environment. And soon, you’ll be able to extend the reach and improve the performance of your stories ad campaigns in Messenger too.

Facebook Stories ads support every objective that's currently available for Instagram Stories ads, including reach, brand awareness, video views, app install, conversion, traffic and lead generation. Facebook’s full suite of targeting and measurement capabilities is also available for stories ads across platforms.

Advertising in stories has proven to drive valuable business outcomes. In the Ipsos survey, 62% of people said they became more interested in a brand or product after seeing it in a story. Facebook Stories survey by Ipsos. Facebook-commissioned survey of people ages 13-54 in AU, BR, CA, DE, FR, ID, IN, MX, PH, TH, the UK and US, Aug 2018. All participants surveyed reported they use stories on at least one Facebook app (Facebook, Instagram, Messenger, or WhatsApp) at least once per week. And brands testing Facebook Stories ads are already seeing results. iHeartRadio, Kettle Chips and KFC are among the advertisers who have seen brand lift from their Facebook Stories ad campaigns.

For performance marketers, stories ads can also inspire people to take action. More than half of people surveyed said they're making more online purchases as a result of seeing stories. Facebook Stories survey by Ipsos. Facebook-commissioned survey of people ages 13-54 in AU, BR, CA, DE, FR, ID, IN, MX, PH, TH, the UK and US, Aug 2018. All participants surveyed reported they use stories on at least one Facebook app (Facebook, Instagram, Messenger, or WhatsApp) at least once per week. In addition, 38% of people said that after seeing a product or service in a story they talked to someone about it, and 34% said they went to a store to look for it. Facebook Stories survey by Ipsos. Facebook-commissioned survey of people ages 13-54 in AU, BR, CA, DE, FR, ID, IN, MX, PH, TH, the UK and US, Aug 2018. All participants surveyed reported they use stories on at least one Facebook app (Facebook, Instagram, Messenger, or WhatsApp) at least once per week. Tentree, a sustainable, eco-friendly clothing company, and Skout, a dating app, both found that adding Facebook Stories to their Instagram Stories ad campaigns resulted in more customer actions at a lower cost.

Get more information about ads in stories on the Facebook Business site.

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