Introducing New Age Restrictions on Weapon Accessory Ads
Introducing New Age Restrictions on Weapon Accessory Ads
Facebook BusinessWe regularly review our policies to identify areas where we can improve. As part of these efforts, we’ve decided to make some changes to the way in which weapons accessories are advertised on Facebook.
We already prohibit ads for weapon sales and modifications like magazines. However, advertisers have been able to promote other weapons accessories, including products that are mounted on guns for the purposes of illuminating, magnifying or focusing in on (e.g. optics, flashlights) a target as well as holsters and belt accessories. Starting June 21, advertisers promoting weapon accessories must restrict their audience to at least 18 years of age and over.
Unlike posts from friends or Pages, ads receive paid distribution. This means we have an even higher standard for what is allowed and why we have chosen to limit weapons accessories to an adults only audience.
The specific policy, provided below, includes more detailed examples of what is and isn't allowed.
Facebook Ads Weapon Policy UpdateIn the weeks ahead, we will be working with businesses and organizations who may be affected by the policy to ensure they know about them and make the appropriate changes.
We will continue to share updates as we make improvements to our policies.
Visit the Advertiser Help Center for more information about editing ad sets and audiences.
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