July Highlights in Facebook Business News

Facebook Business

July 31, 2019

Get the latest product news and advertising tips

We’re updating several of our campaign creation and management tools including improvements to Business Manager, simpler feed ad formats and refined targeting options.

Get tips to help you easily optimize your ad creative for mobile.

We’re making it easier to manage your assets and collaborate in the updated Business Manager.

Explore new insights and elearning courses

Check out the Holiday Season Insights Tool from Facebook IQ to get insights to fuel your holiday campaigns.

Discover 27 new Blueprint elearning courses to help you grow your business and learn new marketing skills in as little as five minutes.

Learn how to develop modern marketing mix models that accurately capture the value of your digital efforts.

See how to use machine learning to measure campaign performance.

Get a recap of key consumer insights, marketing themes and tips from the first half of the year.

See how businesses are driving results on our platforms

Frontier Airlines ran Facebook flight ads for prospecting to boost ticket sales and saw a 3.5X increase in bookings compared to previous prospecting campaigns.

To drive excitement for its Vegas offerings, MGM Resorts International co-created a game show via Instagram and Facebook video ads and Facebook Live, which resulted in 1.25 million incremental people with intent to visit Las Vegas.

Clocks and Colours ran ads across the Facebook family of apps and services using an array of formats and creative, resulting in a 97% increase in online revenue in Q4, compared to Q4 2017.

By switching from a simple brand awareness approach to a multi-phase Facebook ad campaign that focused on lead generation, University of California, Irvine, Division of Continuing Education increased student enrollments by 58%.

Lumē Deodorant increased purchases by 7X by tailoring ad creative to its audience and optimizing ads for mobile.

By switching from horizontal to vertical video, strengthening branding and following other best practices for Facebook mobile video ads, Lolawawa‘s increased its return on ad spend by 40%.

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