June Highlights in Facebook Business News

Facebook Business

June 29, 2018

This month, we shared new features and methods to help businesses build closer ties with their customers. We also provided insights and strategies to help you enhance your campaigns and make them more effective. In addition, we showed you how other businesses are driving results on our platforms. There were many important updates to share in June, so we gathered up the highlights which you’ll find right here.

New products

We shared how businesses can now advertise in Marketplace to reach people where they actively shop.

Explore the latest insights and strategies

Catch a sneak peek into the 2nd installment of Instagram Creators.

Stay up-to-date on Instagram’s latest product updates, learn new tips from our business community and read their success stories.

Learn what drives people to use both Instagram Stories and Feed.

Discover how people are increasingly turning to messaging apps to connect with businesses around the world.

Learn about US car buyers and enthusiasts, and how today’s road to buying a new car is no longer one simple route.

Check out how brands might be able to reboot or save relationships with new parents by accounting for their evolving experiences, priorities and preferences.

See which topics of conversations on Facebook are on the cusp of going mainstream.

Explore how the diverse E3 2018 community of women, content creators and gaming enthusiasts connected on our platforms with over 55 million posts, likes and comments.

Learn more about the importance of lifetime value (LTV) in today’s mobile app economy.

See if your business needs to be using Facebook brand safety tools.

Learn how to boost your productivity with Facebook Analytics.

Discover how cohorts help marketers measure the impact of marketing campaigns, product updates and more over time.

See how businesses are driving results on our platforms

The Cisco Networking Academy ran a cross-border campaign using Facebook link ads and generated 75,000 new student enrollments from 180 different countries.

Canadian clothing retailer Reitmans ran a campaign to boost online sales using Facebook dynamic ads for broad audiences, resulting in a 3X increase in return on ad spend.

Canadian airline Westjet saw a 28-point lift in ad recall by running a 3-phase Christmastime campaign to boost brand awareness and build customer loyalty.

The Australian governing body for tennis ran Facebook video and photo ads to promote Australian Open ticket sales, which then opened Messenger conversations to purchase, resulting in a 24.3X return on ad spend.

Frito-Lay ran a video ad in Instagram Stories to promote its new Tostitos chip offering and its partnership with the Dallas Cowboys to support The Salvation Army. They saw a 0.87% lift in sales.

Online game developer Wargaming increased brand awareness and ad recall by up to 17 points by using personalized ad creative aimed at specific customer segments for its hit title World of Tanks PC.

Sharpen your marketing skills with Blueprint elearning courses

Learn how to .

See how to .

Gain a better understanding of across the Facebook Family of Apps and Services.

Other Blueprint announcements:

Facebook Blueprint Certification is now available in 4 new languages.

Tags

Announcements