June Highlights in Facebook Business News

Facebook Business

06 28, 2019

See highlights from Cannes Lions 2019

Last week at the Cannes Lions International Festival of Creativity, Sheryl Sandberg sat down with Bloomberg journalist Caroline Hyde to discuss the ad industry’s responsibility to fight stereotypes and Facebook’s responsibility to protect people’s privacy.

See how we celebrated communities that bring people together around topics, passions and causes that unite us.

Watch highlights from Facebook’s sessions at Cannes—hear from industry leaders such as Carolyn Everson and special guests including John Legend.

Get the latest product news and advertising tips

We introduced branded content ads on Instagram, so now advertisers can promote creators’ organic branded content posts as feed ads.

As cross-border ecommerce becomes mainstream, businesses have an opportunity to connect with new customers around the world on Facebook, Instagram, Messenger and WhatsApp—get tips on how to break into new markets and drive business growth.

We’re bringing ads to Explore, Instagram’s discovery destination, to help people find the next business or product they may love.

As part of our ongoing efforts to help protect the integrity of elections, we’re introducing ad authorization and transparency tools, including the Ad Library and API, in Canada.

We’re making it easier to create mobile video ads with more ways to customize, automate and improve your workflow in the Video Creation Kit.

See how to maximize results of your brand-building video ad campaign by using this guide to help you choose the campaign objective that best aligns with your business goals.

Explore the latest insights and elearning courses

See how modern communities are quickly becoming a powerful source of creative inspiration and opening doors for brands to play a more meaningful role in people's lives.

Get tips to win sports fans over with your creative campaigns.

Learn how to build customer relationships through conversation and master the basics of creating and implementing a .

See what the new, social nature of gaming means for marketers.

Discover which will work best for your creative campaign goals.

See how to choose the Facebook .

Learn about the power of on our platforms.

Learn about the standards, advertiser tools and enforcement policies we have in place to when advertising across our platforms.

Stop guessing and start knowing about your ad performance with .

See how businesses are driving results on our platforms

Pulp & Press Juice Co. combined brand awareness with direct response in a single campaign, resulting in a 25-point lift in brand awareness and a 67-point lift in purchases.

After introducing a WhatsApp-enabled chat button across its website and app, StashAway, an online wealth management platform, lowered agent wait times for customer replies by 50%.

By switching from separate Facebook and Instagram campaigns to one campaign with a shared budget and automatic placements, the Conservatory of Recording Arts and Sciences increased leads by 78% compared to the previous year.

To boost sales during a semi-annual promotional event, Ulta Beauty ran Facebook photo ads in carousel format, achieving a 9.5X higher return on ad spend compared to the previous year’s event.

Ubisoft ran customized video ads in Instagram Stories to raise awareness and get people excited about the release of the 2019 edition of its Just Dance dance-along video game, resulting in a 16-point lift in ad recall.