May Highlights in Facebook Business News

Facebook Business

May 31, 2019

Stay up to date on the latest product news

We're making ThruPlay the default optimization for video views campaigns to help simplify the video ad buying process and drive the results you care most about.

Creators can now make it easy for people to shop their favorite styles with the ability to tag products in Instagram posts.

You can now post your job in relevant Groups within your community to reach more potential candidates.

In the coming months, we'll be rolling out a tool that lets people see and manage their off-Facebook activity. We believe that offering people greater transparency and control will ultimately have a positive, long-term effect on businesses using Facebook, but here are some things to keep in mind as the feature rolls out.

We're updating our ad policies for financial services and products to prevent misleading advertising and predatory behavior on our platforms.

Discover more ways to reach your business goals

We're making it easier for you to manage and promote your business on our platforms through tools such as Automated Ads, appointments and new video editing tools.

Get tips to help you hire efficiently and effectively for the summer season with Jobs on Facebook.

Turn your Facebook Page visitors into customers and manage appointments for free with Appointments on Facebook.

Explore the latest insights and elearning courses

Discover the and see how you can use the online shopping destination as a way to drive sales.

Explore how food consumers are turning to mobile devices for instant satisfaction while relying on social platforms to guide them through the customer journey.

Learn how to master marketing on Facebook with these short educational videos from Blueprint, perfect for businesses that are just getting started.

See how businesses are driving results on our platforms

Hydro Flask used ads in Instagram Stories to reach more potential customers and saw an 80% increase in revenue.

Toronto-based nonprofit Canada Learning Code attracted new students and encouraged people to register for its new, monthly class series by opting into Facebook’s campaign budget optimization, auto advanced matching and dynamic creative optimization, resulting in a 44% increase in completed registrations.

Prudy Beauty Shop streamlines its service bookings with Appointments on Facebook, which accounts for 90% of total bookings, and uses the tool to prompt customers to make follow-up appointments, generating 75% of repeat business.

Global logistics and transportation solutions company Aramex saw 41% of shipment inquiries were processed by WhatsApp after adding the channel as an additional way to communicate with customers. Aramex integrated with the WhatsApp Business API via Nexmo, a WhatsApp Business Solution Provider.

Shift, a workflow management software company, boosted its annual recurring revenue by 20X by creating compelling Facebook video ads and utilizing automatic placements.

Pits and Pals, a facility that offers a variety of services for canine clients, has generated 33% of ticket sales for its dog socialization events by using Ticketing on Facebook, powered by Eventbrite.

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