New at Hootsuite: Instagram Stories Features, UX, Easy Social Listening
It’s been a busy few months here at Hootsuite and I’m excited to share the updates to the Hootsuite product that have been achieved while we also adapt to our new world of remote work.
For starters, our customers will know that we recently released a whole new user interface. It was a key part of delivering a modern, cohesive, and seamless user experience – we listened to what our customers were wanting and I feel we’ve achieved that and more, but it’s not the only change we’re excited to launch.
Our focus this quarter has been on developing features that help our customers increase their social influence. Social influence is all about the value you can offer to your audience and, when it’s done right, it can be a powerful force in building a brand.
Hootsuite helps by making it easy to:
- Create value-driven content that resonates with your audience
- Share messages that encourage your community to keep the conversation going
- Engage with your audience in ways that make them feel a personal connection to your brand
- Encourage your followers to take action based on your messages
Let’s take a look at how some of our newest features support customers as they grow their social influence.
New Instagram publishing options
One-third of the most-viewed Instagram Stories come from business profiles, making it a very important channel for our customers. That’s why we made it a priority to work with Instagram to integrate Stories into our platform.
You can now plan Instagram Stories within your entire social calendar, collaborate to ensure your posts are on-brand, and publish by mobile when you’re ready to go—all within Hootsuite.
More brands than ever are using Carousel publishing, too. So as of this fall, you can create and schedule up to 10 images or videos in a single Instagram post with Hootsuite, and publish via mobile.
Our goal is that these Instagram publishing options will mean you can spend more time creating the content that your audience values.
Better community management with Twitter
It’s now simpler to establish that all-important trust and build deeper connections with your followers on Twitter. With real-time Twitter direct message updates now in Inbox, you can respond faster and review the overall performance of your team with metrics like Inbound Messages, Mentions, Post Replies and Received DMs in team analytics.
Integrated social selling
Sellers are increasingly seeing the value in connecting with their buyers on social media, and using Hootsuite is an efficient way to manage those relationships. That’s why we brought Amplify, our social selling platform, into the Hootsuite dashboard with navigation that’s both consistent and intuitive.
For example, we’ve simplified the workflow by adding Amplify to Composer. Now you can post to Amplify from the same place you draft and post for your organization’s brand channels. From there, navigate easily to the Amplify Leaderboard in Analytics to monitor and scale your successful social selling program.
Making social listening easier
Making sense of online conversations can be tricky but we have some new features that will make the insights you need more accessible. These form part of Hootsuite Insights by Brandwatch, a platform we released earlier this year and continue to refine.
We heard from some users that error messages in the platform’s Search were hard to understand and correct. To help, we’ve made it clear which part of your search needs adjustment to find the mentions you want. These useful tips will help you fix any syntax errors and make future searches easier.
The second update we’re excited to launch next month is Iris, your new personal assistant when it comes to understanding conversations on social. Iris uses AI to take the guesswork out of social listening and helps you understand spikes in mentions by identifying the cause from your saved searches.
Improvements to analytics
Hootsuite Impact users that prioritize seeing paid and organic results in one place will appreciate this new update. You may have noticed that we’ve updated the icons for paid sources (now in black) and added extra text to make it clearer as well. These additions help you see at a glance whether reporting tiles are pulling from paid or organic sources.
A recap on that new UI
As I mentioned at the top of this article, I’m enormously proud of my team’s work on the new Hootsuite UI. Log in and you’ll find a unified and simplified left navigation that better emphasizes the core dashboard areas, an always-visible compose button on every screen, and a reimagined tabs section in Streams.
Overall, we tried to create an experience that is cleaner, with a modern look and feel. And we hope you agree! I encourage you to take a look around and let us know what you think.
Find out more
These are some of our biggest releases for Q3 but, with a lot going on, I haven’t captured everything.
For the full story on all the new updates – including features like an improved mobile experience and in-product assistance – I recommend watching our Q3 Product Roadmap webinar. And for the latest on what’s going live, it’s worth bookmarking our What’s New webpage, too.
Easily manage all your social media and get results with Hootsuite. Try it for free today.
The post New at Hootsuite: Instagram Stories Features, UX, Easy Social Listening appeared first on Social Media Marketing & Management Dashboard.
Related Posts
Categories
- 60% of the time… (1)
- A/B Testing (2)
- Ad placements (3)
- adops (4)
- adops vs sales (5)
- AdParlor 101 (43)
- adx (1)
- algorithm (1)
- Analysis (9)
- Apple (1)
- Audience (1)
- Augmented Reality (1)
- authenticity (1)
- Automation (1)
- Back to School (1)
- best practices (2)
- brand voice (1)
- branding (1)
- Build a Blog Community (12)
- Case Study (3)
- celebrate women (1)
- certification (1)
- Collections (1)
- Community (1)
- Conference News (1)
- conferences (1)
- content (1)
- content curation (1)
- content marketing (1)
- contests (1)
- Conversion Lift Test (1)
- Conversion testing (1)
- cost control (2)
- Creative (6)
- crisis (1)
- Curation (1)
- Custom Audience Targeting (4)
- Digital Advertising (2)
- Digital Marketing (6)
- DPA (1)
- Dynamic Ad Creative (1)
- dynamic product ads (1)
- E-Commerce (1)
- eCommerce (2)
- Ecosystem (1)
- email marketing (3)
- employee advocacy program (1)
- employee advocates (1)
- engineers (1)
- event marketing (1)
- event marketing strategy (1)
- events (1)
- Experiments (21)
- F8 (2)
- Facebook (64)
- Facebook Ad Split Testing (1)
- facebook ads (18)
- Facebook Ads How To (1)
- Facebook Advertising (30)
- Facebook Audience Network (1)
- Facebook Creative Platform Partners (1)
- facebook marketing (1)
- Facebook Marketing Partners (2)
- Facebook Optimizations (1)
- Facebook Posts (1)
- facebook stories (1)
- Facebook Updates (2)
- Facebook Video Ads (1)
- Facebook Watch (1)
- fbf (11)
- first impression takeover (5)
- fito (5)
- Fluent (1)
- Get Started With Wix Blog (1)
- Google (9)
- Google Ad Products (5)
- Google Analytics (1)
- Guest Post (1)
- Guides (32)
- Halloween (1)
- holiday marketing (1)
- Holiday Season Advertising (7)
- Holiday Shopping Season (4)
- Holiday Video Ads (1)
- holidays (4)
- Hootsuite How-To (3)
- Hootsuite Life (1)
- how to (5)
- How to get Instagram followers (1)
- How to get more Instagram followers (1)
- i don't understand a single thing he is or has been saying (1)
- if you need any proof that we're all just making it up (2)
- Incrementality (1)
- influencer marketing (1)
- Infographic (1)
- Instagram (39)
- Instagram Ads (11)
- Instagram advertising (8)
- Instagram best practices (1)
- Instagram followers (1)
- Instagram Partner (1)
- Instagram Stories (2)
- Instagram tips (1)
- Instagram Video Ads (2)
- invite (1)
- Landing Page (1)
- link shorteners (1)
- LinkedIn (22)
- LinkedIn Ads (2)
- LinkedIn Advertising (2)
- LinkedIn Stats (1)
- LinkedIn Targeting (5)
- Linkedin Usage (1)
- List (1)
- listening (2)
- Lists (3)
- Livestreaming (1)
- look no further than the new yorker store (2)
- lunch (1)
- Mac (1)
- macOS (1)
- Marketing to Millennials (2)
- mental health (1)
- metaverse (1)
- Mobile App Marketing (3)
- Monetizing Pinterest (2)
- Monetizing Social Media (2)
- Monthly Updates (10)
- Mothers Day (1)
- movies for social media managers (1)
- new releases (11)
- News (72)
- News & Events (13)
- no one knows what they're doing (2)
- OnlineShopping (2)
- or ari paparo (1)
- owly shortener (1)
- Paid Media (2)
- People-Based Marketing (3)
- performance marketing (5)
- Pinterest (34)
- Pinterest Ads (11)
- Pinterest Advertising (8)
- Pinterest how to (1)
- Pinterest Tag helper (5)
- Pinterest Targeting (6)
- platform health (1)
- Platform Updates (8)
- Press Release (2)
- product catalog (1)
- Productivity (10)
- Programmatic (3)
- quick work (1)
- Reddit (3)
- Reporting (1)
- Resources (34)
- ROI (1)
- rules (1)
- Seamless shopping (1)
- share of voice (1)
- Shoppable ads (4)
- Skills (28)
- SMB (1)
- SnapChat (28)
- SnapChat Ads (8)
- SnapChat Advertising (5)
- Social (169)
- social ads (1)
- Social Advertising (14)
- social customer service (1)
- Social Fresh Tips (1)
- Social Media (5)
- social media automation (1)
- social media content calendar (1)
- social media for events (1)
- social media management (2)
- Social Media Marketing (49)
- social media monitoring (1)
- Social Media News (4)
- social media statistics (1)
- social media tracking in google analytics (1)
- social media tutorial (2)
- Social Toolkit Podcast (1)
- Social Video (5)
- stories (1)
- Strategy (608)
- terms (1)
- Testing (2)
- there are times ive found myself talking to ari and even though none of the words he is using are new to me (1)
- they've done studies (1)
- this is also true of anytime i have to talk to developers (1)
- tiktok (8)
- tools (1)
- Topics & Trends (3)
- Trend (12)
- Twitter (15)
- Twitter Ads (5)
- Twitter Advertising (4)
- Uncategorised (9)
- Uncategorized (13)
- url shortener (1)
- url shorteners (1)
- vendor (2)
- video (10)
- Video Ads (7)
- Video Advertising (8)
- virtual conference (1)
- we're all just throwing mountains of shit at the wall and hoping the parts that stick don't smell too bad (2)
- web3 (1)
- where you can buy a baby onesie of a dog asking god for his testicles on it (2)
- yes i understand VAST and VPAID (1)
- yes that's the extent of the things i understand (1)
- YouTube (13)
- YouTube Ads (4)
- YouTube Advertising (9)
- YouTube Video Advertising (5)